shouldiuse.io

VERDICT

Should I use Fairing: Attribution Surveys to Measure Your Marketing?

In-moment attribution surveys, purpose built to solve your marketing measurement. - fairing.co

Depends. Buy if you run a Shopify/DTC brand spending across hard-to-track channels like podcasts, creators, or TV. Skip it if you're B2B, SaaS, or single-channel — a checkout survey can't measure what you don't sell in a checkout.

Confidence

Medium. Based on 9 public sources; no user review ratings found in evidence.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo user reviews found in sources
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
PaidUndisclosed

Best for

  • Shopify/DTC brands
  • Teams running HDYHAU surveys
  • Podcast, creator, and TV advertisers
  • Polar Analytics users

Not for

  • B2B, SaaS, and services businesses
  • Single-channel sellers who already know their source
  • Teams wanting full MMM/MTA modeling suites
  • Buyers requiring SOC 2 or public security docs up front

Gotchas - check before you buy

medium

Paid pricing hidden behind demos — confirm costs before building surveys on the free plan

medium

No public security page; request data-handling and compliance docs pre-purchase

medium

Self-reported answers carry recall bias; customers misremember channels

low

Rebranded from Enquire Labs; older docs and integrations may use the old name

Pros and cons

Pros

  • Free plan with no credit card required
  • Adaptive follow-ups turn each answer into an actionable source
  • Purpose-built for ecommerce customer-journey attribution
  • Advanced Attribution measures podcasts, TV, creators, AI platforms
  • Survey answers viewable alongside orders in Polar Analytics

Cons

  • Paid tiers not publicly listed; site pushes demos
  • Shopify-centric; little value outside DTC checkout
  • Attribution is self-reported feedback, not deterministic tracking
  • No public security page

Sources & method

Analyzed 9/20/2026 - 8 sources - No known vulnerabilities found in the sources reviewed.

official x2review x3security x1news x2

Key stats

  • Value for money: 4/5

    Rating

  • $0

    Starting price

  • 8

    Sources

  • Analyzed

  • Value for money: 4/5. Free plan exists; paid tiers undisclosed
  • Ease of use: 4/5. Free start, no credit card, quick setup
  • Feature depth: 4/5. Advanced Attribution adds podcasts, TV, creators, AI
  • Support quality. No user reviews found in sources
  • Security posture: 2/5. No public security page found
  • Yes Free plan No credit card required
  • Shopify DTC Platform focus Post-purchase survey app
  • Advanced Attribution Latest release Podcasts, TV, creators, AI — Sep 2026
  • Enquire Labs Formerly Old domain redirects to Fairing

Pricing

Free

$0

  • No credit card required

Paid

Undisclosed

  • Demo required for details

Security

No known vulnerabilities found in the sources reviewed.

What users say

No verbatim user reviews appeared in sources; third-party descriptions consistently frame it as a Shopify post-purchase survey app for DTC brands.

Full analysis

Based on 9 public sources; no user review ratings found in evidence.

Post-purchase 'how did you hear about us' surveys for Shopify DTC brands. Great niche fit; wrong tool for B2B.

Methodology

Based on 9 public sources; no user review ratings found in evidence.

Sources

  1. official
  2. security
  3. review
  4. review
  5. news
  6. news
  7. review
  8. Enquire Labs domain historywebsite.informer.com
    official

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