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Should I use Gupshup?

Conversational messaging and AI agent platform for WhatsApp, SMS, and chat - gupshup.io

Depends. Buy if you run high-volume WhatsApp/SMS messaging and have developers to work the API. Skip it if you want a simple shared WhatsApp inbox — use WATI or a similar no-code tool instead.

Confidence

Medium. Based on 40+ public sources; ~12 irrelevant results for a same-named NYC restaurant were excluded.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo direct support evidence found
  • Security posture

Pricing

Usage-based

Self-serve

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
EnterpriseCustom

Best for

  • High-volume WhatsApp/SMS messaging
  • Enterprise CX and commerce teams
  • Developer-led chatbot builds
  • India and emerging-market messaging

Not for

  • Small teams wanting a simple WhatsApp inbox
  • Non-technical users — API-first, no-code rivals exist
  • Low-volume senders — per-message fees bite
  • Buyers wanting plug-and-play without dev support

Gotchas - check before you buy

high

Gupshup charges its own fee on top of Meta's WhatsApp conversation fees — budget both.

medium

Pricing differs by market; verify regional rates before signing.

medium

Usage-based costs scale with conversation volume; no flat plan visible in sources.

medium

Guess: migrating templates and flows between WhatsApp providers means rework; plan lock-in costs.

Pros and cons

Pros

  • Scales to billions of messages across WhatsApp, SMS, and chat channels.
  • G2 users describe it as easy to use.
  • AWS Marketplace reviewers report stable performance.
  • Self-serve onboarding plus enterprise plan available.
  • $60M raised in 2025 funds new AI agent products.

Cons

  • G2 users report slow performance.
  • Fidelity cut valuation to $300M from $1.4B peak.
  • Developer-oriented; no-code rivals target simpler setups.
  • Frequently compared against cheaper regional rivals like WATI.

Sources & method

Analyzed 9/29/2026 - 12 sources - Standard enterprise security program with published UpGuard and SSL Labs reports; no breaches found in sources reviewed.

official x3review x3security x3news x3
  • 1,061 infostealer credentials associated with gupshup.io, Hudson Rock's cybercrime intelligence lists 1,061 credentials tied to the domain — an exposure signal, not a confirmed breach.

Key stats

  • Value for money: 3/5

    Rating

  • Usage-based

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 3/5. Gupshup fee stacks on Meta's fees
  • Ease of use: 4/5. G2 users call it easy
  • Feature depth: 4/5. WhatsApp, SMS, AI agents, broad stack
  • Support quality. No direct support evidence found
  • Security posture: 3/5. Standard posture; 1,061 exposed credentials noted
  • $60M Funding (Jul 2025) equity + debt round
  • $300M Valuation (Fidelity mark) down from $1.4B unicorn peak
  • 100,000+ Claimed customers per LinkedIn company page
  • 405 Companies tracked using it TheirStack database

Pricing

Self-serve

Usage-based

  • Gupshup fee per message/conversation
  • Plus Meta WhatsApp fees
  • Self-serve dashboard

Enterprise

Not disclosed

  • Volume rates
  • Dedicated support
  • Separate enterprise portal

Security

Standard enterprise security program with published UpGuard and SSL Labs reports; no breaches found in sources reviewed.

  • 1,061 infostealer credentials associated with gupshup.ioHudson Rock's cybercrime intelligence lists 1,061 credentials tied to the domain — an exposure signal, not a confirmed breach.10

What users say

Review volume is thin in sources; available ones praise ease of use and stability, while some G2 users cite slow performance.

“Gupshup is really easy t…”
G2 review
“Gupshup is stable and pe…”
AWS Marketplace review
“Users experience slow pe…”
G2 pros and cons

Alternatives

Compare Gupshup with each alternative.

  • Zoko

    WhatsApp commerce for Shopify sellers; publishes Gupshup pricing breakdowns.

Companies that use it

Full analysis

Based on 40+ public sources; ~12 irrelevant results for a same-named NYC restaurant were excluded.

Powerful enterprise messaging API — great at scale, overkill for simple WhatsApp support; fees stack on Meta's.

Methodology

Based on 40+ public sources; ~12 irrelevant results for a same-named NYC restaurant were excluded.

Sources

  1. Gupshup Reviews 2026 — G2g2.com
    review
  2. Gupshup Pros and Cons — G2g2.com
    review
  3. Gupshup WhatsApp Reviews — AWS Marketplaceaws.amazon.com
    review
  4. Gupshup's pricing model — support articlesupport.gupshup.io
    official
  5. Gupshup raises $60M — TechCrunchtechcrunch.com
    news
  6. Fidelity slashes Gupshup's valuation to $300M — Entrackrentrackr.com
    news
  7. Gupshup launches Superagent AI — PRNewswireprnewswire.com
    news
  8. Sharaf DG case study — Gupshupgupshup.ai
    official
  9. Gupshup Security Rating — UpGuardupguard.com
    security
  10. gupshup.io infostealer credentials — Hudson Rockhudsonrock.com
    security
  11. SSL Server Test: login.gupshup.io — SSL Labsssllabs.com
    security
  12. Gupshup LinkedIn company pagelinkedin.com
    official

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