Gupshup
Depends
Confidence: Medium
Buy if you run high-volume WhatsApp/SMS messaging and have developers to work the API.
New check
Comparison
Gupshup and Twilio both land on Depends.
Buy if you run high-volume WhatsApp/SMS messaging and have developers to work the API.
Buy if you have developers building SMS, voice, email, or verification at scale.
| Compare | Gupshup | Twilio |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | High-volume WhatsApp/SMS messaging | Engineering teams shipping comms features |
| Who it's not for | Small teams wanting a simple WhatsApp inbox | Non-technical buyers wanting a ready-to-use app |
| Privacy | Standard enterprise security program with published UpGuard and SSL Labs reports; no public breaches found in sources reviewed.10 | Concerning record: Authy breach exposed 33M phone numbers; CISA flagged an exploited Authy vulnerability; multiple CVEs exist. |
| Support quality | No direct support evidence found | Human support gated behind paid plans |
| Public sentiment | Review volume is thin in sources; available ones praise ease of use and stability, while some G2 users cite slow performance.² | Developers praise the API breadth and reliability but frequently complain about surprise billing, scaling costs, and support quality.14 |
| Biggest gotcha | Gupshup charges its own fee on top of Meta's WhatsApp conversation fees . budget both.⁴ | Per-message pricing stacks: numbers, usage, and failed-message fees all bill separately |