Gupshup
Depends
Confidence: Medium
Buy if you run high-volume WhatsApp/SMS messaging and have developers to work the API.
New check
Comparison
Gupshup vs Twilio
Gupshup and Twilio both land on Depends.
Twilio
Depends
Confidence: High
Buy if you have developers building SMS, voice, email, or verification at scale.
| Compare | Gupshup | Twilio |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | High-volume WhatsApp/SMS messaging | Engineering teams shipping comms features |
| Who it's not for | Small teams wanting a simple WhatsApp inbox | Non-technical buyers wanting a ready-to-use app |
| Privacy | Standard enterprise security program with published UpGuard and SSL Labs reports; no public breaches found in sources reviewed.10 | Concerning record: Authy breach exposed 33M phone numbers; CISA flagged an exploited Authy vulnerability; multiple CVEs exist. |
| Support quality | No direct support evidence found | Human support gated behind paid plans |
| Public sentiment | Review volume is thin in sources; available ones praise ease of use and stability, while some G2 users cite slow performance.² | Developers praise the API breadth and reliability but frequently complain about surprise billing, scaling costs, and support quality.14 |
| Biggest gotcha | Gupshup charges its own fee on top of Meta's WhatsApp conversation fees . budget both.⁴ | Per-message pricing stacks: numbers, usage, and failed-message fees all bill separately |
Pick Gupshup when
- High-volume WhatsApp/SMS messaging
- Enterprise CX and commerce teams
- Developer-led chatbot builds
- India and emerging-market messaging
When Gupshup is not a fit
- Small teams wanting a simple WhatsApp inbox
- Non-technical users . API-first, no-code rivals exist
- Low-volume senders . per-message fees bite
- Buyers wanting plug-and-play without dev support
Pick Twilio when
- Engineering teams shipping comms features
- High-volume SMS/voice apps
- Products needing verification or AI engagement
- Enterprise contact-center builders
When Twilio is not a fit
- Non-technical buyers wanting a ready-to-use app
- Small teams sending a few hundred texts
- Budget-sensitive startups scaling SMS costs
- Anyone unwilling to write and maintain code
Sources
review
- Gupshup WhatsApp Reviews . AWS Marketplaceaws.amazon.comreview
- Gupshup's pricing model . support articlesupport.gupshup.ioofficial
- Gupshup raises $60M . TechCrunchtechcrunch.comnews
news
- Gupshup launches Superagent AI . PRNewswireprnewswire.comnews
- Sharaf DG case study . Gupshupgupshup.aiofficial
- Gupshup Security Rating . UpGuardupguard.comsecurity
- gupshup.io infostealer credentials . Hudson Rockhudsonrock.comsecurity
- SSL Server Test: login.gupshup.io . SSL Labsssllabs.comsecurity
- Gupshup LinkedIn company pagelinkedin.comofficial
- Twilio Reviews . G2g2.comreview
- Twilio Messaging Review . Business.combusiness.comreview
- Twilio Reviews and Pricing . HappyRobothappyrobot.aireview
