4.2/5
G2 rating
via SalesHive vendor review
Report
Should I Use Small Business CRM & Automation | Keap?
Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.
Depends
DependsBuy it if you're a small business committed to automation-first sales and marketing and can absorb ~$249/mo plus onboarding effort.
Solid automation-first CRM for small biz, but $249/mo entry and onboarding make it overkill for a simple contact list.
Confidence: Medium
$249/mo
Starting price
2 users, 1,500 contacts (2025 report)
None
Free tier
14-day free trial only
2001
Founded
Chandler, Arizona
Value for money
2
$249/mo entry; competitors list from $12
Ease of use
4
Reviewers call it intuitive, easier than Salesforce
Feature depth
4
All-in-one: CRM, email, pipelines, invoicing, scheduling
Support quality
4
Users praise support; vendor claims 9/10 service
Pros
- All-in-one: CRM, pipelines, email marketing, invoicing, scheduling²
- Drag-and-drop automation builder, including AI-powered workflows³
- Vendor claims customers save about 10 hours weekly11
- Easier to use and customize than Salesforce, per user comparisons
- 'Outstanding Support' noted in a 4.1-star user review²
Cons
Gotchas
- highEntry tier is $249/month for only 2 users and 1,500 contacts — verify contact-based pricing jumps³
- mediumConflicting pricing reports ($79 vs $249) — confirm current tiers before committing⁸
- mediumSetup runs through Keap's implementation services; budget time and likely cost11
- lowNo free plan — 14-day trial only, so no permanent zero-cost option²
Best for
- Small businesses wanting CRM + email automation in one
- Follow-up-heavy service businesses
- Owners who'll invest in onboarding help
Not for
- Tiny teams wanting a cheap, simple contact list
- Anyone needing a free tier — trial is 14 days only
- High-volume cold-email senders — Instantly fits better
- Enterprises needing Salesforce-grade process complexity
Pricing
Entry (as cited by comparison site)
$79/mo+
- Automation
- E-commerce features
Starter (per 2025 business.com review)
$249/mo
- 2 users
- 1,500 contacts
- CRM, email automation, pipelines
Security
No known public vulnerabilities found in the sources reviewed.
What users say
Users call Keap intuitive and all-in-one with strong support, though some want better quote flexibility.
“I find Keap much easier to use and customize.”
“It's intuitive to use. It's an all-in-one package.”
“Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility”
Alternatives
Compare Small Business CRM & Automation | Keap with each alternative.
Zoho CRM
Small business CRM from ~$12/mo; far cheaper than Keap.
Pipedrive
Simple, sales-first pipeline CRM for small teams.
Small Business CRM & Automation | Keap vs PipedriveHubSpot
Free starter CRM; costs climb as you scale up.
Small Business CRM & Automation | Keap vs HubSpotInstantly
Better fit than Keap for large-scale cold email.
Small Business CRM & Automation | Keap vs InstantlyFull analysis
Based on 12+ public sources; pricing figures conflict across sources, so verify on a sales call.
Sources
- Keap official sitekeap.comofficial
official
review
- Keap Review — SalesHive (G2 4.2/5)saleshive.comreview
review
- 9 Best Keap Alternatives — Enchargeencharge.ioreview
- Keap vs Instantly comparison — fahimaifahimai.comreview
- 10 Close Alternatives — hansdekker.aihansdekker.aireview
- Keap company profile — Destination CRMdestinationcrm.comnews
- Keap.com Trust Score — Gridinsoftgridinsoft.comsecurity
- Keap Implementation Serviceskeap.comofficial
news
Rate this review
Anonymous. You can change your vote.
Loading votes…
Ask a follow-up
Ask if a use case fits. Answers stay inside this report and its sources.
Comments
One queue. No replies. Give a display name first. Limit: 7 comments per day.
No comments yet.