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Kroger Review

Depends

Should I use Kroger?

Not disclosed - kroger.com

· 1 month ago

Fine as your convenient local supermarket for everyday in-store grocery runs. Think twice about loyalty signup and online orders given data-selling findings, repeated pricing errors, and delivery cuts in some markets.

Confidence

Medium. Based on ~20 public sources: consumer reviews, news investigations, breach notices, and Kroger's own pages. Kroger is a grocery retailer, not software, so fit is judged as a shopping choice.

Ratings

  • Value for money
  • Ease of useNo usable evidence in sources.
  • Feature depth
  • Support quality
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Nearby in-store grocery runs
  • One-stop pickup, delivery, and pharmacy
  • Shoppers using Kroger-family banners (QFC, Food4Less)

Not for

  • Privacy-conscious shoppers
  • Deal hunters outside its store footprint
  • Online grocery users in exited delivery markets

Gotchas - check before you buy

high

Loyalty signup enables purchase tracking into secret shopper profiles; data reportedly sold.

high

Two third-party vendor breaches (2021 Accellion, 2023 pharmacy) exposed employee and customer data.

medium

Watch shelf labels vs register — pricing errors and sale overcharging repeatedly reported.

medium

Delivery availability is patchy; service pulled in some Florida markets in 2025.

Pros and cons

Pros

  • Serves nearly 11 million customers across a huge US store network
  • Omnichannel: online ordering, pickup, delivery, and pharmacy in one place
  • Standardized 'use by' date labels to cut household food waste
  • Community Rewards donates annually to local nonprofits

Cons

  • Consumer Reports found stores overcharging shoppers on sale items
  • 2.3/5 rating across 1,800 PissedConsumer reviews
  • Investigation: data on 63M loyalty members collected and sold
  • 2021 Accellion vendor breach exposed associate and customer files
  • Delivery service ended in some Florida markets

Sources & method

- 11 sources - Third-party vendor breaches hit Kroger in 2021 and 2023; a 2025 investigation flagged broad loyalty-data collection and sale.

official x1review x3security x2news x5
  • Accellion file-transfer breach (2021), Hack of Accellion software exposed files of Kroger associates and a limited number of customers.
  • Kroger Postal Prescription Services breach (2023), March 2023 data breach notice filed for Kroger's postal prescription service.
  • Loyalty data collection and sale (2025 investigation), Consumer Reports found purchase data on 63M loyalty members used for secret shopper profiles and reportedly sold.

Key stats

  • Value for money: 2/5

    Rating

  • Not disclosed

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 2/5. CR documented sale-item overcharging; pricing errors recur.
  • Ease of use. No usable evidence in sources.
  • Feature depth: 4/5. Pickup, delivery, pharmacy, own brands under one roof.
  • Support quality: 2/5. 2.3/5 across 1,800 complaint-heavy reviews.
  • Security posture: 2/5. Two vendor breaches; loyalty data monetization flagged.
  • 2.3/5 PissedConsumer rating 1.8K reviews
  • ~11M Customers served per Kroger's about page
  • 63M Loyalty member profiles per Consumer Reports, 2025
  • 2 Vendor breach notices 2021 Accellion, 2023 pharmacy vendor

Pricing

Not disclosed

Security

Third-party vendor breaches hit Kroger in 2021 and 2023; a 2025 investigation flagged broad loyalty-data collection and sale.

  • Accellion file-transfer breach (2021)Hack of Accellion software exposed files of Kroger associates and a limited number of customers.⁵
  • Kroger Postal Prescription Services breach (2023)March 2023 data breach notice filed for Kroger's postal prescription service.⁶
  • Loyalty data collection and sale (2025 investigation)Consumer Reports found purchase data on 63M loyalty members used for secret shopper profiles and reportedly sold.⁴

What users say

Online sentiment skews negative, dominated by pricing-error complaints and privacy concerns, despite Kroger's massive daily shopper base.

“So sick of Kroger pricing errors”
Reddit, r/madisonwi
“Reasons I hate Kroger”
Reddit, r/Krogershoppers

Alternatives

Compare Kroger with each alternative.

Full analysis

Based on ~20 public sources: consumer reviews, news investigations, breach notices, and Kroger's own pages. Kroger is a grocery retailer, not software, so fit is judged as a shopping choice.

Huge US grocer: fine for in-store runs, but overcharging findings, loyalty data sales, and breach history are real.

Methodology

Based on ~20 public sources: consumer reviews, news investigations, breach notices, and Kroger's own pages. Kroger is a grocery retailer, not software, so fit is judged as a shopping choice.

Read how a report is made.

Sources

  1. 1.8K Kroger Reviews @ PissedConsumerkroger.pissedconsumer.com
    review
  2. Kroger Stores Overcharging Shoppers on Sale Items (Consumer Reports)consumerreports.org
    news
  3. CR Investigation: Loyalty Data Collection and Secret Shopper Profilesconsumerreports.org
    news
  4. Kroger Collects Data on 63 Million Customers and Sells It (Food & Wine)foodandwine.com
    news
  5. Accellion Security Incident Impacts Kroger (Kroger IR)ir.kroger.com
    security
  6. Kroger Postal Prescription Services Data Breach Notice (JD Supra)jdsupra.com
    security
  7. About - The Kroger Co.thekrogerco.com
    official
  8. Case Study: The Keys to Kroger's Omnichannel Success (Food Institute)foodinstitute.com
    news
  9. Losing Kroger delivery service in Florida? (ClickOrlando)clickorlando.com
    news
  10. So sick of Kroger pricing errors (Reddit)reddit.com
    review
  11. The Kroger Co. Reviews | Trustpilottrustpilot.com
    review

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