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Should I Use Flipp?

flipp.com·Analyzed 1 day ago··Based on 12 sources

Meet Flipp, the digital platform that will supercharge your savings on groceries, electronics and more. Browse the best deals and the latest flyers from over 1000 stores.

Worth it

Worth it

Buy if you grocery shop in the US or Canada and want free flyer aggregation and price comparison in one app.

Free, well-liked flyer aggregator for US/Canada grocery shoppers; not a business tool, coverage varies by location.

Confidence: Medium

Free

Price

Consumer app, no subscription found

1,000+

Stores covered

Grocery, electronics, more

2013

Launched

App launched Nov 5, 2013

3.4/5

Glassdoor rating

369 employee reviews

Value for money5

Free app that surfaces real store deals

Ease of use4

Simple flyer browsing; list feature trips some users

Feature depth3

Flyers, lists, coupons only; no checkout

Security posture3

SSL tested, bug bounty listed; no public incidents

Pros

  • Free app, no subscription required²
  • Aggregates flyers from 1,000+ stores in one place¹
  • Markets up to 45% weekly grocery savings
  • Long track record — launched 2013 and still active
  • Powers circulars for major retailers like Kroger

Cons

  • Shopping list matching confuses some users
  • Flyer prices sometimes mismatch your actual store location
  • User friction reported around Walmart flyer changes

Gotchas

  • mediumFlyer pricing varies by location; users report mismatches — verify prices in-store before planning a trip.
  • mediumShopping list feature has quirks; users struggle matching list items to deals.
  • lowFree app monetizes via retail ads; Flipp Operations Inc. is the data controller for your usage data.12
  • lowAcquired by private equity (Truelink Capital, 2023); roadmap may tilt further toward B2B retail clients.

Best for

  • Weekly grocery deal hunters
  • US and Canadian shoppers
  • Replacing paper flyer clipping
  • Price-matching across local stores

Not for

  • Businesses wanting a digital circular/ad platform — that is.com, a different product
  • Shoppers outside US/Canada where flyer coverage is thin
  • Anyone expecting in-app checkout or automatic coupon applying (Guess)

Companies that use it

Pricing

Flipp app

Free

  • Flyers from 1,000+ stores
  • Shopping list and deal matching
  • Coupons and weekly ads

Security

No known public vulnerabilities found in the sources reviewed.

What users say

Reddit users broadly praise Flipp as a legitimate, working savings tool, with occasional gripes about list features and location accuracy.

I love Flipp.
Reddit, r/Frugal
Flipp is not a scam lol
Reddit, r/Scams
I am in Canada and Flipp does work
Reddit, r/Frugal

Alternatives

Compare Flipp with each alternative.

Full analysis

Based on ~40 public sources; most review snippets truncated, so user quotes are short verbatim fragments.

Sources

  1. official
  2. official
  3. official
  4. review
  5. review
  6. review
  7. review
  8. news
  9. news
  10. review
  11. security
  12. Flipp Privacy Policycorp.flipp.com
    security

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