2007
Founded
launched June 2007 (Crunchbase)
Report
Should I Use Kununu?
Employer review and branding platform focused on the DACH region
Depends
DependsBuy if you are a mid-sized or large employer hiring in Germany, Austria, or Switzerland and employer brand matters to your pipeline.
Solid DACH employer-review platform for mid/large German-speaking employers; opaque pricing, thin outside the region.
Confidence: Medium
3.9/5
kununu's own Glassdoor rating
24 reviews
$3/user/mo
Entry price (kununu Mood)
third-party listing, may be stale
None
Public pricing
sales-led; no trial access reported
Value for money
2
Opaque sales-led pricing, no public trial
Ease of use
4
Guess: reviewers cite ease of use, DACH fit
Feature depth
3
Branding, engage surveys, Mood, salary data
Security posture
2
No public security page found
Pros
Cons
Gotchas
- highTrustpilot reviewers say paying companies gain visibility and control over their image³
- highReddit users report negative reviews contested or removed, weakening trust in ratings
- mediumPricing is quote-only; G2 lists no published pricing and no trial exists²
- lowThe $3/user/mo Mood price is a third-party listing; verify with sales before budgeting⁹
Best for
- Mid-sized and large DACH employers
- Employer branding teams in Germany/Austria
- Recruiters tracking the Kununu Score
- HR teams running employee feedback (kununu engage)
Not for
- Companies hiring outside DACH — coverage and audience thin elsewhere
- US-only employer branding — Glassdoor is the default there
- Small teams wanting cheap self-serve feedback — pricing is sales-led, no trial
- Buyers who need published pricing before talking to sales
Pricing
Basic company profile
Free (implied)
- Reviews readable/writable free
- Paying companies get added visibility
Employer Branding Profile
Not disclosed
- Profile highlights
- Increased visibility
kununu Mood
From $3/user/mo (third-party)
- Employee mood measurement
- Unverified by vendor
Security
No known public vulnerabilities found in the sources reviewed.
What users say
Users treat kununu as a useful DACH sentiment gauge but warn it skews toward paying employers and that negative reviews can get removed.
“In reality, though, Kununu is an employer marketing platform, paid for by, you guessed it”
“You can use it to gauge a general sentiment but I wouldn't put too much weight o”
“Paying companies gain more visibility and control over their image”
Alternatives
Compare Kununu with each alternative.
Glassdoor
Default for US and global employer reviews
Kununu vs GlassdoorWorkday Peakon
Enterprise employee-listening with deeper analytics
Kununu vs Workday PeakonWorkleap Officevibe
Lightweight pulse surveys for mid-size teams
Full analysis
Based on 10+ public sources; pricing is third-party or sales-led, no vendor price list found.
Sources
- kununu — Analyst Reviews, Pricing & Features 2026www3.technologyevaluation.comreview
- kununu Pricing | G2g2.comofficial
- kununu Reviews | Trustpilottrustpilot.comreview
review
- r/Switzerland: Is Kununu reliable?reddit.comreview
- kununu — Crunchbase Company Profilecrunchbase.comnews
- kununu Launches Insights (Business Wire)businesswire.comnews
- The importance of the Kununu Score in recruitingschulmeister-consulting.comreview
- kununu Mood pricing (Itqlick)itqlick.comreview
- kununu security page checkkununu.comsecurity
Rate this review
Anonymous. You can change your vote.
Loading votes…
Ask a follow-up
Ask if a use case fits. Answers stay inside this report and its sources.