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Kununu Review

Depends

Should I use Kununu?

Employer review and branding platform focused on the DACH region - kununu.com

· 1 month ago

Buy if you are a mid-sized or large employer hiring in Germany, Austria, or Switzerland and employer brand matters to your pipeline. Skip if you operate outside DACH or expect transparent, self-serve pricing.

Confidence

Medium. Based on 10+ public sources; pricing is third-party or sales-led, no vendor price list found.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo evidence in sources reviewed
  • Security posture

Pricing

Free (implied)

Basic company profile

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Employer Branding ProfileCustom (sales-led)
kununu MoodFrom $3/user/mo (third-party)

Best for

  • Mid-sized and large DACH employers
  • Employer branding teams in Germany/Austria
  • Recruiters tracking the Kununu Score
  • HR teams running employee feedback (kununu engage)

Not for

  • Companies hiring outside DACH — coverage and audience thin elsewhere
  • US-only employer branding — Glassdoor is the default there
  • Small teams wanting cheap self-serve feedback — pricing is sales-led, no trial
  • Buyers who need published pricing before talking to sales

Gotchas - check before you buy

high

Trustpilot reviewers say paying companies gain visibility and control over their image

high

Reddit users report negative reviews contested or removed, weakening trust in ratings

medium

Pricing is quote-only; G2 lists no published pricing and no trial exists

low

The $3/user/mo Mood price is a third-party listing; verify with sales before budgeting

Pros and cons

Pros

  • Caters to mid-sized and large organizations, per analyst review
  • Kununu Score is treated as a recruiting performance barometer in DACH
  • Offers Insights for recruitment and retention analytics
  • Users praise its strong DACH-market focus

Cons

  • No published pricing; sales-led engagement required
  • No trial access offered
  • Critics call it an employer marketing platform paid by employers
  • Users report negative-but-factual reviews being disputed or removed
  • No public security page found

Sources & method

- 10 sources - No known vulnerabilities found in the sources reviewed. No security page found.

official x1review x6security x1news x2

Key stats

  • Value for money: 2/5

    Rating

  • Free (implied)

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 2/5. Opaque sales-led pricing, no public trial
  • Ease of use: 4/5. Guess: reviewers cite ease of use, DACH fit
  • Feature depth: 3/5. Branding, engage surveys, Mood, salary data
  • Support quality. No evidence in sources reviewed
  • Security posture: 2/5. No public security page found
  • 2007 Founded launched June 2007 (Crunchbase)
  • 3.9/5 kununu's own Glassdoor rating 24 reviews
  • $3/user/mo Entry price (kununu Mood) third-party listing, may be stale
  • None Public pricing sales-led; no trial access reported

Pricing

Basic company profile

Free (implied)

  • Reviews readable/writable free
  • Paying companies get added visibility

Employer Branding Profile

Not disclosed

  • Profile highlights
  • Increased visibility

kununu Mood

From $3/user/mo (third-party)

  • Employee mood measurement
  • Unverified by vendor

Security

No known vulnerabilities found in the sources reviewed.

No security page found.

What users say

Users treat kununu as a useful DACH sentiment gauge but warn it skews toward paying employers and that negative reviews can get removed.

“In reality, though, Kununu is an employer marketing platform, paid for by, you guessed it”
Reddit, r/arbeitsleben
“You can use it to gauge a general sentiment but I wouldn't put too much weight o”
Reddit, r/Switzerland
“Paying companies gain more visibility and control over their image”
Trustpilot reviewer

Alternatives

Compare Kununu with each alternative.

  • Glassdoor

    Default for US and global employer reviews

    Kununu vs Glassdoor

  • Workday Peakon

    Enterprise employee-listening with deeper analytics

  • Workleap Officevibe

    Lightweight pulse surveys for mid-size teams

Full analysis

Based on 10+ public sources; pricing is third-party or sales-led, no vendor price list found.

Solid DACH employer-review platform for mid/large German-speaking employers; opaque pricing, thin outside the region.

Methodology

Based on 10+ public sources; pricing is third-party or sales-led, no vendor price list found.

Read how a report is made.

Sources

  1. kununu — Analyst Reviews, Pricing & Features 2026www3.technologyevaluation.com
    review
  2. kununu Pricing | G2g2.com
    official
  3. kununu Reviews | Trustpilottrustpilot.com
    review
  4. r/arbeitsleben: Are Kununu reviews even worth it?reddit.com
    review
  5. r/Switzerland: Is Kununu reliable?reddit.com
    review
  6. kununu — Crunchbase Company Profilecrunchbase.com
    news
  7. kununu Launches Insights (Business Wire)businesswire.com
    news
  8. The importance of the Kununu Score in recruitingschulmeister-consulting.com
    review
  9. kununu Mood pricing (Itqlick)itqlick.com
    review
  10. kununu security page checkkununu.com
    security

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