Kununu
Depends
Confidence: Medium
Buy if you are a mid-sized or large employer hiring in Germany, Austria, or Switzerland and employer brand matters to your pipeline.
Comparison
Kununu vs Glassdoor
Kununu and Glassdoor both land on Depends.
Glassdoor
Depends
Confidence: Low
Evidence here is thin (one source), so confidence is low.
| Compare | Kununu | Glassdoor |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Mid-sized and large DACH employers | Job seekers researching employers |
| Who it's not for | Companies hiring outside DACH . coverage and audience thin elsewhere | Employers expecting public pricing . none is shown |
| Privacy | No known public vulnerabilities found in the sources reviewed.10 | No known public vulnerabilities found in the sources reviewed.11 |
| Support quality | No evidence in sources reviewed | No support evidence |
| Public sentiment | Users treat kununu as a useful DACH sentiment gauge but warn it skews toward paying employers and that negative reviews can get removed.⁴ | No user reviews were found in the sources reviewed, so user sentiment could not be assessed. |
| Biggest gotcha | Trustpilot reviewers say paying companies gain visibility and control over their image³ | No public security page found, making data-handling practices hard to vet before signup11 |
Pick Kununu when
- Mid-sized and large DACH employers
- Employer branding teams in Germany/Austria
- Recruiters tracking the Kununu Score
- HR teams running employee feedback (kununu engage)
When Kununu is not a fit
- Companies hiring outside DACH . coverage and audience thin elsewhere
- US-only employer branding . Glassdoor is the default there
- Small teams wanting cheap self-serve feedback . pricing is sales-led, no trial
- Buyers who need published pricing before talking to sales
Pick Glassdoor when
- Job seekers researching employers
- Candidates comparing salary data
- Employers building employer brand
When Glassdoor is not a fit
- Employers expecting public pricing . none is shown
- Security-sensitive buyers; no public security documentation
- Small teams wanting a simple HR or ATS tool . wrong category
- Buyers who need user reviews verified before deciding
Sources
- kununu . Analyst Reviews, Pricing & Features 2026www3.technologyevaluation.comreview
- kununu Pricing | G2g2.comofficial
- kununu Reviews | Trustpilottrustpilot.comreview
review
- r/Switzerland: Is Kununu reliable?reddit.comreview
- kununu . Crunchbase Company Profilecrunchbase.comnews
- kununu Launches Insights (Business Wire)businesswire.comnews
- The importance of the Kununu Score in recruitingschulmeister-consulting.comreview
- kununu Mood pricing (Itqlick)itqlick.comreview
- kununu security page checkkununu.comsecurity
- Security pageglassdoor.comsecurity