shouldiuse.io

VERDICT

Should I use MailPoet?

An email marketing plugin for WordPress trusted by 600,000+ websites. Send newsletters, post notifications and automate your marketing for WooCommerce. - mailpoet.com

Worth it. Buy it if your site runs WordPress and you want cheap, native newsletters and WooCommerce emails — the free tier covers small lists. Skip it if you are not on WordPress, need deep automation, or won't stay on top of plugin security updates.

Confidence

Medium. Based on 40+ public sources; search snippets were sometimes truncated, so a few quotes are partial.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Paid plansVaries by list size

Best for

  • WordPress site owners
  • WooCommerce stores
  • Budget newsletter senders
  • Blog post notification emails

Not for

  • Non-WordPress sites — the plugin is useless there
  • Teams needing advanced marketing automation
  • Anyone unwilling to patch plugin vulnerabilities promptly
  • Very large lists needing dedicated deliverability management

Gotchas - check before you buy

high

Support quality is the dominant Trustpilot complaint

medium

Paid sending plans price by subscriber count; costs climb as your list grows

medium

Migrating away means exporting lists and rebuilding automations on another platform

medium

Bulk and automated sends need warm-up; deliverability complaints appear on Reddit

Pros and cons

Pros

  • Free tier up to 1,000 subscribers
  • Runs entirely inside WordPress, no external platform
  • 4.4/5 from 1,432 reviews on
  • WooCommerce customer list integration
  • 30-day refund policy

Cons

  • Trustpilot rating just 1.6/5 across 29 reviews
  • Mixed AppSumo rating of 3.77/5
  • Sending costs scale with subscriber count
  • History of exploitable plugin vulnerabilities
  • Lighter automation than dedicated platforms like Drip

Sources & method

Analyzed 9/21/2026 - 11 sources - Multiple CVEs on record, including a 2014 flaw mass-exploited in the wild; patch promptly.

official x2review x5security x3news x1
  • CVE-2024-10103, NVD-listed vulnerability in MailPoet, published Nov 19, 2024.
  • CVE-2024-12743 — Admin+ Stored XSS, Stored XSS affecting versions below 5.5.2; fixed in 5.5.2.
  • CVE-2026-57626, CVE record listing a cross-site scripting issue.
  • 2014 mass exploitation, Arbitrary file upload flaw exploited in the wild; thousands of WordPress sites compromised.

Key stats

  • Value for money: 4/5

    Rating

  • $0

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 4/5. Free tier; unlimited sends undercut rivals
  • Ease of use: 4/5. Runs inside WordPress; no external dashboard
  • Feature depth: 3/5. Newsletters, automation, WooCommerce; lighter than dedicated ESPs
  • Support quality: 2/5. Trustpilot 1.6/5; complaint threads on Reddit
  • Security posture: 2/5. Multiple CVEs; 2014 exploit hit thousands of sites
  • 4.4/5 WordPress.org rating 1,432 reviews
  • 1.6/5 Trustpilot 29 reviews
  • Yes Free tier Up to ~1,000 subscribers
  • $330K ARR Est. revenue 2025 estimate (GetLatka)

Pricing

Free

$0

  • Up to ~1,000 subscribers
  • Free plugin on WordPress.org

Paid plans

Varies by list size

  • Unlimited emails via MailPoet Sending Service
  • Higher subscriber limits

Security

Multiple CVEs on record, including a 2014 flaw mass-exploited in the wild; patch promptly.

  • CVE-2024-10103NVD-listed vulnerability in MailPoet, published Nov 19, 2024.⁸
  • CVE-2024-12743 — Admin+ Stored XSSStored XSS affecting versions below 5.5.2; fixed in 5.5.2.⁹
  • CVE-2026-57626CVE record listing a cross-site scripting issue.
  • 2014 mass exploitationArbitrary file upload flaw exploited in the wild; thousands of WordPress sites compromised.10

What users say

Users praise the WordPress-native simplicity and price, but support and deliverability draw frequent complaints.

“Best newsletter plugin so far!”
WordPress.org support forum
“It was a nightmare”
AppSumo review
Full analysis

Based on 40+ public sources; search snippets were sometimes truncated, so a few quotes are partial.

Cheap, WordPress-native email tool. Free to ~1,000 subs; keep it patched and expect pricing that scales.

Methodology

Based on 40+ public sources; search snippets were sometimes truncated, so a few quotes are partial.

Sources

  1. MailPoet — WordPress.org plugin pagewordpress.org
    review
  2. MailPoet Trustpilot reviewstrustpilot.com
    review
  3. MailPoet G2 reviewsg2.com
    review
  4. MailPoet AppSumo reviewsappsumo.com
    review
  5. MailPoet vs. Mailchimp (free tier detail)formidableforms.com
    review
  6. MailPoet plans and limits explainedkb.mailpoet.com
    official
  7. MailPoet pricingaccount.mailpoet.com
    official
  8. CVE-2024-10103 — NVDnvd.nist.gov
    security
  9. CVE-2024-12743 — WPScanwpscan.com
    security
  10. MailPoet vulnerability exploited in the wild — Sucuriblog.sucuri.net
    security
  11. MailPoet revenue estimate — GetLatkagetlatka.com
    news

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