MailPoet
Worth it
Confidence: Medium
Buy it if your site runs WordPress and you want cheap, native newsletters and WooCommerce emails . the free tier covers small lists.
New check
Comparison
MailPoet and EmailOctopus both land on Worth it.
Buy it if your site runs WordPress and you want cheap, native newsletters and WooCommerce emails . the free tier covers small lists.
Buy if you run a newsletter or small-business list and want the cheapest reliable sender available.
| Compare | MailPoet | EmailOctopus |
|---|---|---|
| Verdict | Worth it | Worth it |
| Best for | WordPress site owners | Newsletter creators |
| Who it's not for | Non-WordPress sites . the plugin is useless there | E-commerce stores needing Klaviyo-grade segmentation |
| Privacy | Multiple CVEs on record, including a 2014 flaw mass-exploited in the wild; patch promptly.⁸ | Core platform claims GDPR compliance; no core-platform CVEs found. 2025 XSS CVEs affected its WordPress plugin only.⁸ |
| Support quality | Trustpilot 1.6/5; complaint threads on Reddit | Trustpilot 5/5; users mention friendly support |
| Public sentiment | Users praise the WordPress-native simplicity and price, but support and deliverability draw frequent complaints. | Users praise the low cost, simplicity, and clean templates; gripes center on feature limits, strict compliance checks, and occasional deliverability.14 |
| Biggest gotcha | Support quality is the dominant Trustpilot complaint² | Pricing counts subscribed contacts . stale or duplicate addresses inflate your bill; clean lists regularly |