New check

Comparison

MailPoet vs EmailOctopus

MailPoet and EmailOctopus both land on Worth it.

MailPoet

Worth it

Confidence: Medium

Buy it if your site runs WordPress and you want cheap, native newsletters and WooCommerce emails . the free tier covers small lists.

Read the full report

EmailOctopus

emailoctopus.com

Worth it

Confidence: High

Buy if you run a newsletter or small-business list and want the cheapest reliable sender available.

Read the full report

MailPoet versus EmailOctopus
Compare	MailPoet	EmailOctopus
Verdict	Worth it	Worth it
Best for	WordPress site owners	Newsletter creators
Who it's not for	Non-WordPress sites . the plugin is useless there	E-commerce stores needing Klaviyo-grade segmentation
Privacy	Multiple CVEs on record, including a 2014 flaw mass-exploited in the wild; patch promptly.^⁸	Core platform claims GDPR compliance; no core-platform CVEs found. 2025 XSS CVEs affected its WordPress plugin only.^⁸
Support quality	Trustpilot 1.6/5; complaint threads on Reddit	Trustpilot 5/5; users mention friendly support
Public sentiment	Users praise the WordPress-native simplicity and price, but support and deliverability draw frequent complaints.	Users praise the low cost, simplicity, and clean templates; gripes center on feature limits, strict compliance checks, and occasional deliverability.¹⁴
Biggest gotcha	Support quality is the dominant Trustpilot complaint^²	Pricing counts subscribed contacts . stale or duplicate addresses inflate your bill; clean lists regularly

Pick MailPoet when

WordPress site owners
WooCommerce stores
Budget newsletter senders
Blog post notification emails

When MailPoet is not a fit

Non-WordPress sites . the plugin is useless there
Teams needing advanced marketing automation
Anyone unwilling to patch plugin vulnerabilities promptly
Very large lists needing dedicated deliverability management

Pick EmailOctopus when

Newsletter creators
Small businesses on a budget
Nonprofits (discounted pricing)
Mailchimp refugees wanting cheaper migration

When EmailOctopus is not a fit

E-commerce stores needing Klaviyo-grade segmentation
Teams wanting advanced multi-step automations
Enterprises needing admin controls, SSO, compliance teams
Anyone wanting hands-on enterprise deliverability support

Sources

MailPoet . WordPress.org plugin pagewordpress.org
review
MailPoet Trustpilot reviewstrustpilot.com
review
MailPoet G2 reviewsg2.com
review
MailPoet AppSumo reviewsappsumo.com
review
MailPoet vs. Mailchimp (free tier detail)formidableforms.com
review
MailPoet plans and limits explainedkb.mailpoet.com
official
MailPoet pricingaccount.mailpoet.com
official
CVE-2024-10103 . NVDnvd.nist.gov
security
CVE-2024-12743 . WPScanwpscan.com
security
MailPoet vulnerability exploited in the wild . Sucuriblog.sucuri.net
security
MailPoet revenue estimate . GetLatkagetlatka.com
news
EmailOctopus Review (2026): Cheap, But At What Cost?emailtooltester.com
review
EmailOctopus Pricing (2026)emailtooltester.com
official
Trustpilot reviews of emailoctopus.comtrustpilot.com
review
Anyone tried EmailOctopus? . Redditreddit.com
review
Has anyone used email octopus? . Redditreddit.com
review