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Metricool Review

Worth it

Should I use Metricool?

Save time scheduling, analyzing, and managing your social media and ad content. - metricool.com

· 1 month ago

Buy if you're a freelancer, small brand, or budget agency wanting scheduling plus genuinely good analytics in one cheap dashboard. Skip it if you need enterprise approval workflows, API-first automation, or only manage one network.

Confidence

High. Based on 20+ public sources including G2, Trustpilot, Reddit, Capterra, NVD, and Metricool's own site.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo direct support evidence in sources
  • Security posture

Pricing

$0 forever

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Premium (paid)from $25/mo

Best for

  • Freelancers and solo creators
  • Small businesses juggling multiple brands
  • Budget-conscious agencies
  • Analytics-focused marketers

Not for

  • Guess: Enterprises needing approval workflows and audit trails
  • Guess: Single-network posters — native schedulers cost nothing
  • Dev teams wanting API-first scheduling, not a dashboard

Gotchas - check before you buy

medium

Fair Use Policy caps scheduling volume; heavy publishers can hit hidden activity thresholds

medium

A Reddit thread titled 'Metricool Renewal Warning' suggests checking auto-renewal pricing before committing

low

2022 stored-XSS flaw in its WordPress plugin; update beyond version 1.18

low

Terms allow Metricool to suspend or withdraw access; limits differ between Free and paid plans

Pros and cons

Pros

  • Free forever plan covering one brand
  • Reviewers call its analytics the best among competitors
  • Consistently strong ratings: 4.4-4.5 stars on G2
  • Closest thing to a true all-in-one social tool
  • Users praise the simple, intuitive interface

Cons

  • One 2026 review warns some users should skip it
  • Agorapulse outranks it in Capterra comparisons
  • Reddit users report renewal-price surprises
  • Users report integration issues

Sources & method

- 11 sources - One old, fixed WordPress-plugin XSS (CVE-2022-4299); no breaches reported; 2FA available; no security page found.

official x2review x7security x1news x1
  • CVE-2022-4299 — stored XSS in Metricool WordPress plugin, Plugin versions before 1.18 allowed authenticated Administrator+ stored cross-site scripting; fixed in 1.18. Affects the WordPress plugin only, not the main app.

Key stats

  • Value for money: 4/5

    Rating

  • $0 forever

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 4/5. Free tier plus paid plans from $25/mo
  • Ease of use: 4/5. Reviewers repeatedly call it simple and intuitive
  • Feature depth: 4/5. Scheduling, analytics, ads, competitors in one tool
  • Support quality. No direct support evidence in sources
  • Security posture: 3/5. Old fixed plugin XSS; 2FA exists; no public security page
  • 4.4/5 G2 rating 102 verified reviews
  • Yes Free tier $0 forever for 1 brand
  • $25/mo Paid plans from Per 2026 third-party pricing guides
  • $15M Reported ARR As of September 2024

Pricing

Free

$0 forever

  • 1 brand
  • Basic scheduling and analytics

Premium (paid)

from $25/mo

  • Multiple brands
  • Advanced analytics and AI features

Security

One old, fixed WordPress-plugin XSS (CVE-2022-4299); no breaches reported; 2FA available; no security page found.

  • CVE-2022-4299 — stored XSS in Metricool WordPress pluginPlugin versions before 1.18 allowed authenticated Administrator+ stored cross-site scripting; fixed in 1.18. Affects the WordPress plugin only, not the main app.10
Full analysis

Based on 20+ public sources including G2, Trustpilot, Reddit, Capterra, NVD, and Metricool's own site.

Solid cheap all-in-one social scheduler with a real free tier. Great for small teams; overkill for single-network posters.

Methodology

Based on 20+ public sources including G2, Trustpilot, Reddit, Capterra, NVD, and Metricool's own site.

Read how a report is made.

Sources

  1. Metricool Products | Read 102 Reviews on G2g2.com
    review
  2. Trustpilot reviews of metricool.comtrustpilot.com
    review
  3. Metricool Review 2026: Pros, Cons, Pricing & Verdictefficient.app
    review
  4. Metricool Review: 6-Month User Insightsthemarketingagency.ca
    review
  5. Thoughts on Metricool? : r/socialmediareddit.com
    review
  6. Metricool Reviews: What 810+ Users Actually Thinkcheckthat.ai
    review
  7. Metricool Pricing 2026: Plans, Costs & Alternativesturrboo.com
    review
  8. METRICOOL — Social Media Management Toolmetricool.com
    official
  9. Metricool Pricingmetricool.com
    official
  10. CVE-2022-4299 Detail — NVDnvd.nist.gov
    security
  11. How Metricool Reached $15M ARRminimum.run
    news

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