4.4/5
G2 rating
102 verified reviews
Report
Should I Use Metricool?
Save time scheduling, analyzing, and managing your social media and ad content.
Worth it
Worth itBuy if you're a freelancer, small brand, or budget agency wanting scheduling plus genuinely good analytics in one cheap dashboard.
Solid cheap all-in-one social scheduler with a real free tier. Great for small teams; overkill for single-network posters.
Confidence: High
Yes
Free tier
$0 forever for 1 brand
$25/mo
Paid plans from
Per 2026 third-party pricing guides
$15M
Reported ARR
As of September 2024
Value for money
4
Free tier plus paid plans from $25/mo
Ease of use
4
Reviewers repeatedly call it simple and intuitive
Feature depth
4
Scheduling, analytics, ads, competitors in one tool
Security posture
3
Old fixed plugin XSS; 2FA exists; no public security page
Pros
Cons
- One 2026 review warns some users should skip it³
- Agorapulse outranks it in Capterra comparisons
- Reddit users report renewal-price surprises
- Users report integration issues
Gotchas
- mediumFair Use Policy caps scheduling volume; heavy publishers can hit hidden activity thresholds
- mediumA Reddit thread titled 'Metricool Renewal Warning' suggests checking auto-renewal pricing before committing
- low2022 stored-XSS flaw in its WordPress plugin; update beyond version 1.1810
- lowTerms allow Metricool to suspend or withdraw access; limits differ between Free and paid plans
Best for
- Freelancers and solo creators
- Small businesses juggling multiple brands
- Budget-conscious agencies
- Analytics-focused marketers
Not for
- Guess: Enterprises needing approval workflows and audit trails
- Guess: Single-network posters — native schedulers cost nothing
- Dev teams wanting API-first scheduling, not a dashboard
Pricing
Free
$0 forever
- 1 brand
- Basic scheduling and analytics
Premium (paid)
from $25/mo
- Multiple brands
- Advanced analytics and AI features
Security
One old, fixed WordPress-plugin XSS (CVE-2022-4299); no breaches reported; 2FA available; no security page found.
- CVE-2022-4299 — stored XSS in Metricool WordPress pluginPlugin versions before 1.18 allowed authenticated Administrator+ stored cross-site scripting; fixed in 1.18. Affects the WordPress plugin only, not the main app.10
What users say
Across 810+ collected reviews and G2's 4.4/5, users praise simplicity and analytics; recurring gripes concern renewals and integrations.
“I find Metricool super simple to use”
“Navigating Metricool is like a walk in the park.”
“The verdict: Metricool has the best analytics”
Alternatives
Compare Metricool with each alternative.
SocialPilot
Cheaper multi-brand scheduling; frequent Metricool comparison rival.
Metricool vs SocialPilotAgorapulse
Outranks Metricool on Capterra; stronger engagement inbox.
Metricool vs AgorapulsePlanable
Built for approval workflows Metricool lacks.
Metricool vs PlanableBuffer
Simpler, cheaper pick if deep analytics aren't a priority.
Metricool vs BufferFull analysis
Based on 20+ public sources including G2, Trustpilot, Reddit, Capterra, NVD, and Metricool's own site.
Sources
review
- Trustpilot reviews of metricool.comtrustpilot.comreview
- Metricool Review 2026: Pros, Cons, Pricing & Verdictefficient.appreview
- Metricool Review: 6-Month User Insightsthemarketingagency.careview
- Thoughts on Metricool? : r/socialmediareddit.comreview
review
review
- METRICOOL — Social Media Management Toolmetricool.comofficial
- Metricool Pricingmetricool.comofficial
- CVE-2022-4299 Detail — NVDnvd.nist.govsecurity
- How Metricool Reached $15M ARRminimum.runnews
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