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VERDICT

Should I use MobileAction?

Growth partner of apps and games — ASO, Apple Ads, and ad intelligence - mobileaction.co

Depends. Buy it if you're a funded app company or agency running serious Apple Ads and ASO at scale. Skip it if you're an indie developer — Appfigures-class tools cover you for far less.

Confidence

Medium. Based on ~20 public sources; several review snippets were truncated.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo usable evidence
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Funded app teams scaling Apple Ads
  • Mobile game UA managers
  • ASO teams tracking many competitor apps
  • Agencies managing app client portfolios

Not for

  • Indie iOS developers on a budget
  • Solo devs with one app
  • Web-only businesses without a mobile app
  • Teams wanting transparent self-serve pricing

Gotchas - check before you buy

high

Lifetime/one-time plans reportedly degraded over time — avoid non-standard deals

medium

Quote-only pricing via sales demo; budget for negotiation and enterprise-level spend

medium

Comparison sites flag high 'real cost' for indie use cases

Pros and cons

Pros

  • All-in-one: ASO, Apple Ads management, and ad intelligence
  • Users praise the intuitive UI
  • 4.8/5 rating across 113 G2 reviews
  • Named case studies: Runtastic, Remake (84% less ops time), Consumer Acquisition
  • Acquired by InMobi in 2026; a decade of app store data

Cons

  • Costly for indie developers; cheaper alternatives recommended
  • Lifetime-deal holders report subscriptions gradually degraded
  • No public pricing; must book a sales demo
  • Small review footprint (113 G2 reviews) for an enterprise tool
  • Fresh InMobi acquisition adds roadmap uncertainty

Sources & method

Analyzed 10/04/2026 - 14 sources - No known vulnerabilities found in the sources reviewed.

official x1review x9security x2news x2

Key stats

  • Value for money: 2/5

    Rating

  • Not disclosed

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money: 2/5. Flagged as costly for indie developers
  • Ease of use: 4/5. Reddit users call the UI intuitive
  • Feature depth: 5/5. All-in-one ASO, Apple Ads, ad intelligence
  • Support quality. No usable evidence
  • Security posture: 4/5. Dedicated trust center; no public incidents
  • 4.8/5 Review rating 113 reviews on G2
  • 76M+ Ad creatives analyzed Per Product Hunt profile
  • May 2026 Acquired By InMobi, Softbank-backed adtech

Pricing

Not disclosed

Security

No known vulnerabilities found in the sources reviewed.

What users say

G2 and Reddit users like the intuitive UI and data breadth, while indie developers question the price.

Companies that use it

  • Runtastic
  • Remake
  • Consumer Acquisition
Full analysis

Based on ~20 public sources; several review snippets were truncated.

Enterprise ASO + Apple Ads suite bought by InMobi; great for funded app teams, pricey for indies.

Methodology

Based on ~20 public sources; several review snippets were truncated.

Sources

  1. review
  2. review
  3. review
  4. review
  5. review
  6. review
  7. review
  8. review
  9. review
  10. news
  11. news
  12. official
  13. security
  14. MobileAction Trust Centertrust.mobileaction.co
    security

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