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Qualtrics Review

Depends

Should I use Qualtrics?

Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes. - qualtrics.com

· 1 month ago

Buy if you run enterprise-wide CX/EX research with dedicated admins and budget; skip if you just need surveys — use SurveyMonkey or Google Forms instead. Pricing is opaque and quote-based, so small teams will overpay.

Confidence

Medium. Based on ~30 public sources; several review snippets were truncated, so no verbatim quotes could be safely extracted.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Paid (Research/XM)Not published — sales quote

Best for

  • Enterprise CX/EX programs
  • Large research teams
  • Universities running big survey programs
  • Multi-brand feedback operations

Not for

  • Small teams that just need a simple survey
  • Startups without budget for sales-negotiated contracts
  • Teams handling P3/P4-class sensitive data
  • Buyers who want transparent self-serve pricing

Gotchas - check before you buy

high

Pricing not published; expect sales negotiation and custom contracts

medium

UX researchers complain the free-to-paid price jump is extreme

medium

Some universities forbid sensitive data classes (P3/P4) in Qualtrics

medium

Ownership/financing in flux: JPMorgan halted a $5.3bn debt deal

Pros and cons

Pros

  • Rated 4.4/5 across thousands of G2 reviews
  • Called reliable with excellent capabilities in Gartner reviews
  • Trustpilot reviewers describe it as easy to use
  • Described as the world's leading enterprise survey platform
  • Mature security program: trust center, TLS, vulnerability disclosure

Cons

  • Reviewers say it costs too much for survey software
  • No public pricing; everything goes through sales
  • Slowness is complaint #1 in customer complaint roundups
  • Price jumps sharply from $0 to cheapest paid plan
  • Complex enough that reviewers routinely steer buyers to simpler rivals

Sources & method

- 14 sources - Enterprise-grade security program (trust center, TLS, bug disclosure), but XSS reports and one 2026 CVE exist.

official x2review x6security x3news x3
  • CVE-2026-41968: Design Module unauthenticated remote access, A CERT advisory for an unauthenticated remote access vulnerability in Qualtrics Design Module.
  • Cross-site scripting findings in feedback forms, Independent researchers disclosed XSS issues affecting Qualtrics feedback forms and.

Key stats

  • Value for money: 2/5

    Rating

  • $0

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money: 2/5. Reviewers call it 'too much cash for survey software'
  • Ease of use: 3/5. Trustpilot says easy; others call it complex
  • Feature depth: 5/5. Leading enterprise survey/XM platform per universities
  • Support quality: 2/5. Slowness tops published customer complaint lists
  • Security posture: 3/5. Enterprise program, but public XSS findings and one CVE
  • 4.4/5 G2 rating 4,291 reviews across Qualtrics products
  • Not published Starting price Quote-based sales; no public plans
  • Yes Free tier Paid jump criticized as steep
  • $1B+ Total funding Per public funding trackers

Pricing

Free

$0

  • Limited surveys and responses

Paid (Research/XM)

Not published — sales quote

  • Advanced logic, distribution, admin
  • No public price list

Security

Enterprise-grade security program (trust center, TLS, bug disclosure), but XSS reports and one 2026 CVE exist.

  • CVE-2026-41968: Design Module unauthenticated remote accessA CERT advisory for an unauthenticated remote access vulnerability in Qualtrics Design Module.⁹
  • Cross-site scripting findings in feedback formsIndependent researchers disclosed XSS issues affecting Qualtrics feedback forms and.10

What users say

Reviewers praise reliability and feature depth but frequently complain about pricing, opacity, complexity, and slow support.

Alternatives

Compare Qualtrics with each alternative.

  • SurveyMonkey

    Self-serve surveys with published pricing for small-mid teams

    Qualtrics vs SurveyMonkey

  • Google Forms

    Free, dead-simple forms when you don't need enterprise features

  • Typeform

    Polished conversational surveys for customer-facing use cases

Companies that use it

  • Microsoft14
  • Kroger14
  • SumUp14
  • CenturyLink
  • Johns Hopkins
Full analysis

Based on ~30 public sources; several review snippets were truncated, so no verbatim quotes could be safely extracted.

Enterprise-grade XM platform: powerful but pricey, opaque pricing. Overkill for simple surveys — try SurveyMonkey or Google Forms.

Methodology

Based on ~30 public sources; several review snippets were truncated, so no verbatim quotes could be safely extracted.

Read how a report is made.

Sources

  1. Qualtrics G2 Ratings — 4,291 reviewsg2.com
    review
  2. Qualtrics XM Platform Reviews — Gartnergartner.com
    review
  3. Trustpilot reviews of qualtrics.comtrustpilot.com
    review
  4. Qualtrics review: Too much cash for survey software?featurebase.app
    review
  5. The Five Biggest Complaints from Qualtrics Customersbejoyous.ai
    review
  6. Reddit r/UXResearch — price jump complaintsreddit.com
    review
  7. Qualtrics pricing guide 2026cleverx.com
    news
  8. Qualtrics Pricing & Plans (official)qualtrics.com
    official
  9. CVE-2026-41968 advisorycert.kenet.or.ke
    security
  10. OpenBugBounty XSS report OBB-190308openbugbounty.org
    security
  11. UCI: Qualtrics Not Approved for P3/P4 Datanews.research.uci.edu
    security
  12. FT: JPMorgan halts $5.3bn Qualtrics debt dealft.com
    news
  13. Qualtrics funding & investorsclay.com
    news
  14. Leading companies choose Qualtrics (official)qualtrics.com
    official

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