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Semrush Review

Depends

Should I use Semrush?

Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more. - semrush.com

· 3 weeks ago

Buy if you run serious, ongoing SEO or agency work and will use most of the toolkit. Skip if you only need occasional keyword checks — cheaper tools do that without the billing risk.

Confidence

High. Based on 20+ public sources including G2, Trustpilot, Reddit, NVD, and Semrush pricing pages

Ratings

  • Value for money
  • Ease of useNot disclosed
  • Feature depth
  • Support qualityNot disclosed
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Profrom $117.33/mo
Semrush One Starter$199/mo

Best for

  • SEO agencies and consultants
  • In-house teams running SEO full-time
  • Brands tracking AI search visibility
  • Multi-site enterprises

Not for

  • Hobby sites and side projects
  • Anyone needing only basic keyword lookups
  • Teams that will use two features max
  • Small businesses without dedicated SEO staff

Gotchas - check before you buy

high

7-day money-back guarantee reportedly honored inconsistently; one user charged $211

medium

Starter price rose $139 to $199; expect further hikes

medium

Additional user seats start at $45/mo each

medium

Fake Semrush Google Ads steal Google credentials; always verify URLs before login

Pros and cons

Pros

  • Ranked #1 in six G2 categories
  • G2 4.4/5 across 4,033 reviews
  • Tested strongest all-in-one SEO platform on three real sites
  • AI visibility insights rated excellent by independent reviewers
  • Long-time users call it worth the price

Cons

  • Starter plan jumped from $139 to $199/month
  • Reviewer calls pricing its biggest drawback
  • Users report deceptive charges, e.g. $211 taken despite guarantee
  • Trustpilot reviews describe negative subscription experiences

Sources & method

- 10 sources - One CSRF CVE in its WordPress Content Toolkit plugin; no platform breach reported, but scammers heavily impersonate Semrush.

official x3review x5security x2
  • CVE-2025-68082, Cross-Site Request Forgery vulnerability in the Semrush Content Toolkit WordPress plugin.

Key stats

  • Value for money: 2/5

    Rating

  • $0

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 2/5. Price hikes and billing complaints dominate reviews
  • Feature depth: 5/5. Strongest all-in-one SEO platform; #1 in six G2 categories
  • Security posture: 3/5. Plugin CSRF CVE; heavily impersonated by phishing scams
  • 4.4/5 G2 rating 4,033 reviews
  • $199/mo Starting price Semrush One Starter
  • Yes Free tier Limited free account
  • 2008 Founded Publicly traded (S-1, 2019)

Pricing

Free

$0

  • Limited searches and results per day
  • Good for a quick trial only

Pro

from $117.33/mo

  • Entry toolkit for solo marketers
  • Up to five projects

Semrush One Starter

$199/mo

  • AI search visibility plus SEO
  • Add users from $45/mo

Security

One CSRF CVE in its WordPress Content Toolkit plugin; no platform breach reported, but scammers heavily impersonate Semrush.

  • CVE-2025-68082Cross-Site Request Forgery vulnerability in the Semrush Content Toolkit WordPress plugin.⁷

What users say

Reviewers consistently praise its data depth but split hard on whether the price and billing practices justify it.

“Semrush is 100% worth the price.”
Location Rebel review
“SEMRush charged me $211”
Reddit, r/SEO
“Impressive, from 139 to 199 USD for the Starter”
Reddit, r/SEO

Companies that use it

Full analysis

Based on 20+ public sources including G2, Trustpilot, Reddit, NVD, and Semrush pricing pages

Powerful all-in-one SEO/AI platform for heavy users; pricey, and billing complaints mean start monthly, not annual.

Methodology

Based on 20+ public sources including G2, Trustpilot, Reddit, NVD, and Semrush pricing pages

Read how a report is made.

Sources

  1. Semrush Reviews 2026: G2, Trustpilot, Capterra, Pricingpiperocket.digital
    review
  2. Semrush Review (2026): We Tested It on Three Real Sitesgeotoolbox.ai
    review
  3. I DO NOT recommend Semrush — money-back guarantee complaintreddit.com
    review
  4. Semrush New Prices from 139 to 199reddit.com
    review
  5. Semrush Pricing 2026: New Plans & Cost Breakdowndemandsage.com
    official
  6. Semrush Pricing: Does It Make Sense in 2026?explodingtopics.com
    official
  7. CVE-2025-68082 — Semrush Content Toolkit CSRFnvd.nist.gov
    security
  8. Fake Semrush ads used to steal SEO professionals' credentialsbleepingcomputer.com
    security
  9. Read Customer Service Reviews of semrush.comtrustpilot.com
    review
  10. Roche Case Study — Semrush for Enterpriseenterprise.semrush.com
    official

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