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Comparison

Semrush vs SE Ranking

Semrush lands on Depends, and SE Ranking lands on Worth it.

SE Ranking

seranking.com

Worth it
Confidence: Medium

Buy if you run an agency, freelance SEO practice, or SMB marketing team and want Semrush-style breadth at a lower price.

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Semrush versus SE Ranking
CompareSemrushSE Ranking
VerdictDependsWorth it
Best forSEO agencies and consultantsSEO agencies reporting to clients
Who it's not forHobby sites and side projectsEnterprises needing Ahrefs-deep backlink indexes
PrivacyOne CSRF CVE in its WordPress Content Toolkit plugin; no platform breach reported, but scammers heavily impersonate Semrush.⁷No known public vulnerabilities found in the sources reviewed; however, third-party posture is undisclosed.
Public sentimentReviewers consistently praise its data depth but split hard on whether the price and billing practices justify it.Reviewers rate SE Ranking 4.7/5 and praise ease of use and support, while some Reddit users find it less intuitive than Semrush and debate switching.11
Biggest gotcha7-day money-back guarantee reportedly honored inconsistently; one user charged $211³Entry price is $65/month; API access is a separately priced product, not included.

Pick Semrush when

  • SEO agencies and consultants
  • In-house teams running SEO full-time
  • Brands tracking AI search visibility
  • Multi-site enterprises

When Semrush is not a fit

  • Hobby sites and side projects
  • Anyone needing only basic keyword lookups
  • Teams that will use two features max
  • Small businesses without dedicated SEO staff

Pick SE Ranking when

  • SEO agencies reporting to clients
  • In-house SMB marketing teams
  • Freelance SEOs
  • Multi-location rank tracking

When SE Ranking is not a fit

  • Enterprises needing Ahrefs-deep backlink indexes
  • Hobby sites tracking a handful of keywords
  • Buyers requiring published SOC 2 security posture
  • Anyone wanting a free keyword-check tool

Sources

  1. Semrush Reviews 2026: G2, Trustpilot, Capterra, Pricingpiperocket.digital
    review
  2. Semrush Review (2026): We Tested It on Three Real Sitesgeotoolbox.ai
    review
  3. I DO NOT recommend Semrush . money-back guarantee complaintreddit.com
    review
  4. Semrush New Prices from 139 to 199reddit.com
    review
  5. Semrush Pricing 2026: New Plans & Cost Breakdowndemandsage.com
    official
  6. Semrush Pricing: Does It Make Sense in 2026?explodingtopics.com
    official
  7. CVE-2025-68082 . Semrush Content Toolkit CSRFnvd.nist.gov
    security
  8. Fake Semrush ads used to steal SEO professionals' credentialsbleepingcomputer.com
    security
  9. Read Customer Service Reviews of semrush.comtrustpilot.com
    review
  10. Roche Case Study . Semrush for Enterpriseenterprise.semrush.com
    official
  11. SE Ranking Products | Read 2710 Reviews on G2g2.com
    review
  12. SE Ranking Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  13. SE Ranking Reviews | Trustpilottrustpilot.com
    review
  14. SEMrush or Ahrefs or SE Ranking? : r/bigseoreddit.com
    review
  15. Renew SE Ranking vs looking for alternative : r/bigseoreddit.com
    review
  16. SE Ranking Reviews 2026: Details, Pricing, & Features (Unitel Voice)startup.unitelvoice.com
    news