shouldiuse.io

VERDICT

Should I use Serpstat?

Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit - serpstat.com

Depends. Buy it if you're a freelancer, in-house marketer, or small agency wanting one affordable tool instead of three. Skip it if you need Ahrefs-grade backlink data, high query volumes, or enterprise support.

Confidence

Medium. Based on 20+ public sources (G2, Trustpilot, Backlinko, TechRadar, Reddit, and Serpstat's own pages); ratings conflict between platforms.

Ratings

  • Value for money
  • Ease of useNo direct usability evidence in sources
  • Feature depth
  • Support quality
  • Security posture

Pricing

$50/mo

Individual

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Freelancers and solo marketers
  • Small SEO agencies
  • Budget-conscious in-house teams
  • Backlink monitoring on a budget

Not for

  • Enterprise SEO teams needing Semrush-scale data and limits
  • Anyone whose core need is Ahrefs-depth backlink indexing
  • Heavy users hitting daily query caps
  • AppSumo-style buyers expecting features to stay put

Gotchas - check before you buy

high

AppSumo users report features being slowly removed after purchase

medium

Actual costs climb beyond $50/mo as limits and needs grow

medium

Daily query limits on lower plans frustrate heavier users

low

G2 lists entry at $0 but official plans start at $50 — likely trial only

Pros and cons

Pros

  • Rated 4.6/5 across 463 G2 reviews
  • Users consistently praise the affordable pricing
  • Cheaper than Moz, Ahrefs, or Semrush
  • All-in-one: keywords, backlinks, rank tracking, audits, competitor analysis
  • Year-long reviewer says company treated them like customers

Cons

  • AppSumo rating just 3.44/5; functionality reportedly being removed
  • Users complain about daily query limits
  • Trustpilot shows only 19 reviews
  • Reddit warning thread from a disappointed AppSumo buyer
  • Verdict is 'solid', not best-in-class

Sources & method

Analyzed 9/20/2026 - 14 sources - No known vulnerabilities found in the sources reviewed; one user-reported incident email surfaced on Reddit.

official x1review x9security x2news x2
  • User-reported security incident, A Reddit user on r/IdentityTheft reports receiving an email from Serpstat on June 22 about a security incident; details are unverified.

Key stats

  • Value for money: 4/5

    Rating

  • $50/mo

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money: 4/5. Users praise affordability; cheaper than Ahrefs, Moz
  • Ease of use. No direct usability evidence in sources
  • Feature depth: 4/5. Five core modules cover full SEO workflow
  • Support quality: 4/5. Year-long reviewer praised customer treatment
  • Security posture: 2/5. User-reported incident; thin public security page
  • 4.6/5 G2 rating 463 reviews
  • $50/mo Starting price Individual plan
  • 35,884 companies Verified customers per customer-data tracker
  • $250K Funding seed round

Pricing

Individual

$50/mo

  • Keyword research and backlinks analysis
  • Rank tracking and site audit
  • Competitor analysis

Security

No known vulnerabilities found in the sources reviewed; one user-reported incident email surfaced on Reddit.

  • User-reported security incidentA Reddit user on r/IdentityTheft reports receiving an email from Serpstat on June 22 about a security incident; details are unverified.10

What users say

Generally positive on value and core tools, with recurring complaints about usage limits and feature removals.

“We use SerpStat mainly for backlink monitoring.”
Reddit, r/bigseo
“Overall, Serpstat is a solid SEO tool.”
Backlinko review
Full analysis

Based on 20+ public sources (G2, Trustpilot, Backlinko, TechRadar, Reddit, and Serpstat's own pages); ratings conflict between platforms.

Solid budget all-in-one SEO suite: strong value for freelancers and small agencies, thin for enterprise-scale or data-heavy teams.

Methodology

Based on 20+ public sources (G2, Trustpilot, Backlinko, TechRadar, Reddit, and Serpstat's own pages); ratings conflict between platforms.

Sources

  1. Serpstat Reviews 2026 — G2g2.com
    review
  2. Read Customer Service Reviews of serpstat.com — Trustpilottrustpilot.com
    review
  3. Serpstat Reviews — AppSumoappsumo.com
    review
  4. Serpstat review: what we learned after using it for a year — Search Engine Watchsearchenginewatch.com
    review
  5. Serpstat Review: Is This SEO Tool Worth It? — Backlinkobacklinko.com
    review
  6. Serpstat review — TechRadartechradar.com
    review
  7. Is Serpstat any good? — Reddit r/bigseoreddit.com
    review
  8. Warning to everyone who used the SerpStat Appsumo deal — Reddit r/SEOreddit.com
    review
  9. Serpstat Pricing 2026: Plans, Real Costs — Spike AIgetspike.ai
    review
  10. SERPSTAT Security incident — Reddit r/IdentityTheftreddit.com
    security
  11. Is Serpstat Safe? — Nudge Securitynudgesecurity.com
    security
  12. Plans & Pricing — Serpstatserpstat.com
    official
  13. List of Companies Using Serpstat — 35,884 Verified Customerselpdata.com
    news
  14. Serpstat 2026 Company Profile — PitchBookpitchbook.com
    news

Rate this review

Anonymous. You can change your vote.

Loading votes…

Comments

One queue. No nested comments. Give a display name first. Limit: 200 words per comment and 7 comments per day. You can edit or delete yours.

Save a name to write a comment.

0 / 200 words

No comments yet.