shouldiuse.io

VERDICT

Should I use Setupad.com?

Website monetization platform promising higher ad revenue via top SSPs and header bidding. - setupad.com

Depends. Buy if you run a content site with meaningful traffic and want managed header bidding without hiring adops staff. Skip it if your traffic is small, you need published pricing, or security documentation is a hard requirement.

Confidence

Medium. Based on 20+ public sources: Capterra/G2/Trustpilot/Reddit reviews, vendor pages and case studies, and a third-party revenue estimate. Review volume is thin; case-study numbers are vendor claims.

Ratings

  • Value for money
  • Ease of useToo little direct usability evidence to score
  • Feature depth
  • Support quality
  • Security posture

Pricing

Pay-as-you-go monthly

Self-Serve

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo
Managed / EnterpriseRevenue share (rate undisclosed)

Best for

  • Publishers with steady organic traffic
  • Sites outgrowing AdSense
  • Teams without in-house adops
  • European publishers wanting Riga-based support

Not for

  • Small or brand-new sites with minimal traffic
  • Anyone needing published, transparent pricing
  • Buyers requiring security documentation upfront
  • Hobby blogs where revenue share barely pays

Gotchas - check before you buy

medium

Revenue-share percentages not published; get the exact take before signing.

medium

No public security page; request security documentation during evaluation.

medium

Reddit post titled 'The ugly way they use to steal publisher...' — verify payment practices independently.

low

Review samples are small: 27 Capterra reviews, one G2 review.

Pros and cons

Pros

  • Capterra 4.9/5 across 27 reviews
  • Case studies claim big lifts, e.g. 300% for
  • Self-serve Prebid option alongside managed service
  • Access to multiple top SSPs via header bidding
  • Pay-as-you-go Self-Serve keeps entry cost low

Cons

  • G2 rating rests on a single review; independent validation thin
  • No public security page found
  • Default revenue share less predictable than flat fees
  • Critical Reddit post alleging publisher fund issues; details unverified

Sources & method

Analyzed 9/21/2026 - 11 sources - No known vulnerabilities found in the sources reviewed.

official x3review x6security x1news x1

Key stats

  • Value for money: 4/5

    Rating

  • Pay-as-you-go monthly

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 4/5. Revenue-share model; case studies claim large uplifts
  • Ease of use. Too little direct usability evidence to score
  • Feature depth: 4/5. Header bidding, CMP, self-serve Prebid, multiple formats
  • Support quality: 4/5. Strong review scores; vendor emphasizes client support
  • Security posture: 3/5. No known CVEs; no public security page
  • 4.9/5 Capterra rating 27 reviews
  • 5.0/5 G2 rating only 1 review
  • $3.1M Est. ARR GetLatka estimate, 2025
  • up to 497% Claimed revenue uplift vendor case study vs Ezoic

Pricing

Self-Serve

Pay-as-you-go monthly

  • Low monthly price
  • Prebid self-serve setup

Managed / Enterprise

Revenue share (rate undisclosed)

  • Share of ad revenue
  • Option to switch to flat CPM fees

Security

No known vulnerabilities found in the sources reviewed.

What users say

Reviews are scarce but positive: Capterra averages 4.9/5 and long-term Reddit users report staying a year or more.

“I'm using setupad for about a year.”
Reddit, r/adops
“If you are looking for an innovative heading bidding co...”
MonetizePros review
“Hello, has anyone worked with Setupad.com? They seem to have”
Reddit, r/adops

Companies that use it

  • Postimees Grupp
  • whatFontIs
Full analysis

Based on 20+ public sources: Capterra/G2/Trustpilot/Reddit reviews, vendor pages and case studies, and a third-party revenue estimate. Review volume is thin; case-study numbers are vendor claims.

Good managed header bidding for mid-size publishers; opaque rev-share and thin reviews make it a stretch for small sites.

Methodology

Based on 20+ public sources: Capterra/G2/Trustpilot/Reddit reviews, vendor pages and case studies, and a third-party revenue estimate. Review volume is thin; case-study numbers are vendor claims.

Sources

  1. Setupad Reviews - Capterracapterra.com
    review
  2. Setupad Reviews - G2g2.com
    review
  3. Setupad Reviews - Trustpilottrustpilot.com
    review
  4. Setupad Header Bidding Review - MonetizeProsmonetizepros.com
    review
  5. SETUPAD Review - Reddit r/adopsreddit.com
    review
  6. Setupad Review for 2024 - State of Digital Publishingstateofdigitalpublishing.com
    review
  7. Setupad.com homepagesetupad.com
    official
  8. Setupad FAQssetupad.com
    official
  9. Setupad Self-Servesetupad.com
    official
  10. Setupad Security pagesetupad.com
    security
  11. Setupad Revenue 2025 - GetLatkagetlatka.com
    news

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