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Superdrug Review

Depends

Should I use Superdrug?

Fragrance, Skincare, Make Up and more - superdrug.com

· 5 days ago

A solid UK drugstore for affordable own-brand beauty, health essentials, and free member pricing. Not for international shoppers, premium-brand seekers, or anyone expecting this to be software — it is a retail shop.

Confidence

Medium. Based on 25+ public sources; many snippets truncated, so detail is partial.

Ratings

  • Value for money
  • Ease of use
  • Feature depthNot applicable to a retail shop
  • Support quality
  • Security posture

Pricing

Free

Guest

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
MemberFree

Best for

  • UK shoppers wanting affordable drugstore beauty
  • Own-brand skincare fans (Me+, Extracts)
  • Bargain hunters using free member prices
  • Fragrance and health essentials top-ups

Not for

  • Shoppers outside the UK needing direct shipping
  • Anyone wanting luxury counter-brand service — go Sephora
  • Businesses seeking a software tool — this is a store
  • Privacy-cautious buyers wanting a spotless data history

Gotchas - check before you buy

medium

Delivery complaints exist; check delivery reviews before ordering

medium

2018 data extortion incident: use a unique password

low

Best prices require a free account signup (member pricing)

low

Sharp forum criticism is from 2010; may not reflect today

Pros and cons

Pros

  • Own-brand skincare range Me+ loved by Reddit users
  • Free membership unlocks member-only prices
  • Profits lifted by strong own-brand sales
  • Investing in 25 new stores across the UK
  • Marketplace gives small beauty brands shelf access

Cons

  • Hackers claimed 20k customer records in 2018 extortion attempt
  • Delivery service draws complaints on review sites
  • Older forum complaints about poor service and site
  • No direct overseas shipping; rely on third-party resellers

Sources & method

- 14 sources - 2018 extortion incident: hackers claimed 20k customer records; Superdrug said its systems were not breached.

official x2review x4security x2news x6
  • 2018 customer-data extortion claim, Hackers claimed 20,000 customer records; Superdrug said its systems were not breached.

Key stats

  • Value for money: 4/5

    Rating

  • Free

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money: 4/5. Praised own-brand dupes plus member pricing
  • Ease of use: 3/5. Old forum posts call the site clunky
  • Feature depth. Not applicable to a retail shop
  • Support quality: 2/5. Delivery and service complaints in reviews
  • Security posture: 3/5. 2018 extortion claim; company says systems unbreached
  • 1964 Founded Long-running UK health & beauty retailer
  • Yes Free member tier Member-only prices after free signup
  • 20k records claimed 2018 incident Hackers' extortion claim; systems said uncompromised
  • £13m Charity total Raised with Savers for Marie Curie

Pricing

Guest

Free

  • Standard retail prices
  • No account needed

Member

Free

  • Member-only prices
  • Members save more promotions

Security

2018 extortion incident: hackers claimed 20k customer records; Superdrug said its systems were not breached.

  • 2018 customer-data extortion claimHackers claimed 20,000 customer records; Superdrug said its systems were not breached.⁵

What users say

Shoppers praise affordable own-brand lines like Me+, while complaints focus on delivery and customer service.

“Superdrug has 5 stars!”
Trustpilot
“poor customer service and poor site to boot!”
MoneySavingExpert forums, 2010

Alternatives

Compare Superdrug with each alternative.

  • Boots

    Rival UK chemist; compare stock and prices first.

  • Sephora

    Premium beauty alternative for higher-end brands.

  • The Perfume Shop

    Fragrance specialist, with counters near Superdrug stores.

Full analysis

Based on 25+ public sources; many snippets truncated, so detail is partial.

UK chemist's online shop: cheap own-brand beauty and member prices. Skip if outside the UK or wanting premium service.

Methodology

Based on 25+ public sources; many snippets truncated, so detail is partial.

Read how a report is made.

Sources

  1. Trustpilot reviews of superdrug.comtrustpilot.com
    review
  2. Reddit: Supermarket/Drugstore own brandsreddit.com
    review
  3. Reviews.io: Superdrug delivery reviewsreviews.io
    review
  4. MoneySavingExpert: poor customer service threadforums.moneysavingexpert.com
    review
  5. The Register: hackers claim 20k customer recordstheregister.com
    security
  6. Computing: Superdrug admits customer data compromisedcomputing.co.uk
    security
  7. Superdrug Facebook: members save morefacebook.com
    official
  8. Companies House: Superdrug Stores PLCfind-and-update.company-information.service.gov.uk
    official
  9. Cosmetics Business: own-brand Christmas sales boostcosmeticsbusiness.com
    news
  10. London Loves Business: 25 new storeslondonlovesbusiness.com
    news
  11. Cosmetics Business: Superdrug Marketplace for start-upscosmeticsbusiness.com
    news
  12. Superdrug founding story (1964)scribd.com
    news
  13. Home of Direct Commerce: £13m for Marie Curiehomeofdirectcommerce.com
    news
  14. Ubuy: Superdrug products via resellerubuy.mr
    news

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