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THECODE (formerly Love the Sales) Review

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Should I use THECODE (formerly Love the Sales)?

Luxury fashion sales, exclusive prices and early access - thecode.co.uk

· 2 weeks ago

THECODE is a free consumer marketplace for discounted premium fashion, rebranded from Love the Sales in September 2026 — it is not software. Use it if you shop luxury brands on a budget; skip it entirely if you came evaluating a tool, and note the unrelated WordPress agency at thecode.co is a different company.

Confidence

Medium. Based on 10+ public sources; many 'The Code' search results were unrelated (a 2024 film, a phonics curriculum, other companies) and excluded.

Ratings

  • Value for money
  • Ease of useNo usability evidence in reviewed sources.
  • Feature depthConsumer shopping site; no feature evidence found.
  • Support qualityNo support evidence in reviewed sources.
  • Security posture

Pricing

Free

Shopper account

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Premium-fashion bargain hunters
  • Shoppers tracking many luxury brand sales
  • Deal-seekers wanting early sale access
  • Mobile-first shoppers

Not for

  • Anyone evaluating software or dev agencies — wrong company
  • Full-price luxury shoppers
  • Buyers wanting deepest possible discounts — rebrand favours brand desirability over discount depth
  • Businesses seeking B2B tools of any kind

Gotchas - check before you buy

medium

Rebranded September 2026; reviews, app listings and policies still reference Love the Sales.

medium

Third-party voucher sites list discount codes and 'member pricing' — never pay a third party for access.

medium

Easy to confuse with, an unrelated enterprise WordPress agency.

low

Publishes a sourcing-and-transparency page; check how discounts are sourced before trusting every 'deal'.

Pros and cons

Pros

  • Free to use for shoppers
  • Aggregates luxury fashion sales in one place
  • Advertises exclusive prices and early sale access
  • Backed by the established Love the Sales team and retail press coverage

Cons

  • Consumer shopping site, not a software product
  • Rebrand shifts focus from discount depth to brand desirability
  • Name collides with unrelated 'The Code' companies and agencies
  • Shopper reviews sit under the old Love the Sales Trustpilot page

Sources & method

- 10 sources - No known vulnerabilities found in the sources reviewed.

official x4review x2security x1news x3

Key stats

  • Value for money: 4/5

    Rating

  • Free

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. Free to shoppers; aggregates discounted premium stock.
  • Ease of use. No usability evidence in reviewed sources.
  • Feature depth. Consumer shopping site; no feature evidence found.
  • Support quality. No support evidence in reviewed sources.
  • Security posture: 2/5. No public security page found.
  • Sep 2026 Rebrand Love the Sales relaunched as THECODE
  • Free Cost to shoppers Described as a free service for consumers
  • Trustpilot Reviews live at Under predecessor brand Love the Sales
  • Google Play Apps Consumer app carried over from Love the Sales

Pricing

Shopper account

Free

  • Browse aggregated premium fashion sales
  • Exclusive prices and early access
  • Consumer app on Google Play

Security

No known vulnerabilities found in the sources reviewed.

What users say

No usable shopper quotes surfaced in the sources reviewed; consumer feedback exists on Trustpilot under the predecessor brand Love the Sales.

Alternatives

Compare THECODE (formerly Love the Sales) with each alternative.

Full analysis

Based on 10+ public sources; many 'The Code' search results were unrelated (a 2024 film, a phonics curriculum, other companies) and excluded.

Free consumer marketplace for premium fashion sales — not software. Great for bargain hunters; useless if you came for a tool.

Methodology

Based on 10+ public sources; many 'The Code' search results were unrelated (a 2024 film, a phonics curriculum, other companies) and excluded.

Read how a report is made.

Sources

  1. THECODE — Luxury Fashion Sales (official site)thecode.co.uk
    official
  2. Love the Sales Relaunches as THECODE — ChannelXchannelx.world
    news
  3. Love the Sales rebrands to TheCode — Drapersdrapersonline.com
    news
  4. Love the Sales is now TheCode — FashionNetworkus.fashionnetwork.com
    news
  5. THECODE by Love the Sales — Trustpilottrustpilot.com
    review
  6. THECODE vs Secret Sales pagethecode.co.uk
    official
  7. THECODE discount codes — LatestDealslatestdeals.co.uk
    review
  8. Sourcing & Transparency — THECODEthecode.co.uk
    official
  9. The Code Company: Enterprise WordPress Agency (different company)thecode.co
    official
  10. Security page check — thecode.co.ukthecode.co.uk
    security

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