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Should I Use Thinkific?

thinkific.com·Analyzed 1 hour ago·Based on 10 sources

Online course platform to sell courses and communities

Depends

Depends

Buy if you're a creator or small business selling structured courses and can live with $49+/month.

Solid 4.5/5 course platform for creators, but the $49 entry tier gates features and rivals cost less.

Confidence: Medium

4.5/5

Review rating

across 840+ G2 reviews

$49/mo

Starting price

paid plans run $49–$199/mo

Disputed

Free tier

some 2026 reviews say it's gone

2012

Founded

Vancouver, Canada

Value for money3

$49 tier reportedly locks out too much

Ease of use4

Users report smooth course creation and hosting

Feature depth4

Courses, communities, Plus tier for larger orgs

Support quality2

Cancellation friction reported on Trustpilot

Security posture3

Mature program, but two public CVEs exist

Pros

  • Holds a 4.5/5 rating across major review platforms
  • Creators have sold $3.7B in courses on the platform³
  • Serves 35,000+ creators; proven at scale
  • Positioned for corporate customer training, not just hobby courses
  • Repeatedly recognized by G2 among top software companies

Cons

  • The $49 plan locks out too many features, reviewers say³
  • Users report frustration trying to cancel²
  • Users on Reddit criticize the data analytics
  • Multiple 2026 roundups pitch cheaper alternatives

Gotchas

  • highEntry $49/mo plan reportedly gates core features; expect upsells to get real value³
  • mediumFree plan availability is disputed — at least one 2026 review covers 'without the free plan'
  • mediumTrustpilot shows complaints about difficulty cancelling subscriptions²
  • mediumAnalytics weaker than rivals per Reddit comparisons; migration threads suggest some churn

Best for

  • Solo creators selling courses
  • Small businesses doing customer training
  • Coaches bundling courses and communities
  • Knowledge entrepreneurs scaling past $100M

Not for

  • Data-driven teams — users call the analytics weak
  • Anyone needing a free-forever simple course page
  • Corporate L&D wanting enterprise-grade reporting
  • Budget sellers — the $49 tier locks too much

Companies that use it

  • IntelyCare10
  • Mayple
  • PaySheperd
  • Elizabeth Rider

Pricing

Free

$0

  • Basic course hosting
  • Listed in 2026 pricing guides

Basic

$49/mo

  • Entry paid tier
  • Reviewers say key features locked

Higher tiers

up to $199/mo

  • Full feature set
  • Plus tier sold separately for enterprise

Security

Publishes a security overview, DPA and GDPR guidance, but two CVEs are on record.

  • CVE-2020-35698Vulnerability affecting Thinkific's online course creation platform, tracked in the GitHub Advisory Database.
  • CVE-2022-2426 — stored XSS in Thinkific Uploader WordPress pluginAdmin+ stored cross-site scripting in the Thinkific Uploader plugin versions ≤1.0.0.

What users say

Users rate Thinkific around 4.5/5 and like course creation, but complain about feature paywalls, analytics, and cancellation friction.

Alternatives

Compare Thinkific with each alternative.

Full analysis

Based on 40+ public sources; many review snippets were truncated, so verbatim quotes were omitted.

Sources

  1. review
  2. review
  3. review
  4. official
  5. review
  6. review
  7. security
  8. security
  9. security
  10. official

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