3.6/5
SmartCustomer rating
2,191 reviews
Report
Should I Use Thrive Market?
Thrive Market has everything you need to stock your pantry with organic, high-quality products. Shop food, bath and beauty, baby, and home goods here.
Depends
DependsWorth it only if you buy organic or specialty pantry goods often enough to outrun the annual membership fee.
Members-only organic grocery: pays off for heavy organic buyers, wasted fee for casual shoppers; security complaints linger.
Confidence: Medium
Required
Membership
Annual or monthly billing
No
Free tier
Members-only shopping
$1.55M
LA settlement
Subscription practices, 2024
Value for money
3
Split reviews on whether fee pays off
Ease of use
4
Regular members report smooth repeat ordering
Feature depth
3
Broad organic catalog across food, beauty, baby
Support quality
2
BBB complaints and service frustrations recur
Security posture
2
Account takeover reports and settlements
Pros
- Organic catalog spans food, beauty, baby, and home goods
- Savings guarantee if membership doesn't pay for itself11
- Longtime members report steady, repeated use
- Useful for small towns and restricted diets
- Reviewers praise product quality and curation
Cons
Gotchas
- highMembership auto-renews; LA regulators found subscription sign-up practices misleading⁶
- highReddit threads report many hacked accounts; watch stored payment methods⁹
- mediumFee only pays off with regular orders; savings guarantee requires actually beating the fee11
- mediumAggressive texts and emails after signup; class action alleges telemarketing violations⁸
Best for
- Organic and specialty-diet households
- Small-town shoppers without natural grocers
- Bulk pantry stockers
Not for
- Casual shoppers — the fee won't pay off
- One-off buyers who hate auto-renewals
- Anyone wary of account-security incidents
- People who resent marketing texts and emails
Pricing
Annual membership
Not listed in sources reviewed
- Members-only pricing
- Savings guarantee
Monthly membership
Not listed in sources reviewed
- Shorter commitment
- Members-only pricing
Security
Legitimate company, but user-reported account takeovers and a $1.55M subscription-practices settlement warrant caution.
- User reports of account takeoversReddit threads describe many hacked accounts and complaints about security response.⁹
- $1.55M consumer-protection settlementSettled a civil lawsuit with LA County over misleading subscription practices.⁶
- Unsolicited marketing class actionClass action alleges aggressive telemarketing text messages.⁸
- Unauthorized charge reportsPayPal community thread documents charges users say were unauthorized.
What users say
Sentiment is split: longtime members say the fee pays off, while others report scams, hacked accounts, and subscription complaints.
“Thrive market is a scam”
“I have used it regularly”
“Thrive market is awesome”
Alternatives
Compare Thrive Market with each alternative.
Misfits Market
Produce-forward organic delivery; better fit for fresh food than pantry.
Thrive Market vs Misfits MarketImperfect Foods
Discounted organic groceries, flexible subscription without store-wide membership.
Natural Grocers
Brick-and-mortar natural food chain; no membership fee.
Thrive Market vs Natural GrocersWhole Foods / Amazon
Guess: mainstream organic staples without a separate membership.
Thrive Market vs Whole Foods / AmazonFull analysis
Based on 40+ public sources; many snippets were truncated, so exact membership prices could not be verified.
Sources
- Thrive Market Honest Review 2026 | The Kitchnthekitchn.comreview
- Thrive Market Reviews | Trustpilottrustpilot.comreview
- Thrive Market Reviews - 2,191 Customers Rate 3.6/5 | SmartCustomersmartcustomer.comreview
review
review
news
news
- Thrive Market class action over unsolicited marketing | Top Class Actionstopclassactions.comnews
security
- Save Money, Guaranteed | Thrive Marketthrivemarket.comofficial
- How much does the membership cost? | Thrive Market Helphelp.thrivemarket.comofficial
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