$149/mo
Starting price
Scales with subscriber list size
Report
Should I Use Userlist?
Finally, an email tool that meets the complexity of your SaaS business. Onboard, engage, and nurture customers and marketing leads.
Depends
DependsBuy if you run a SaaS product and want behavior-based onboarding and lifecycle email in one purpose-built tool.
Solid SaaS lifecycle email tool, but $149/mo entry price makes it overkill for small lists and non-SaaS senders.
Confidence: Medium
2017
Founded
Per company about page
$1M ARR
Revenue
2024, per GetLatka
Pre-seed
Funding
21 angel investors, 2021
Value for money
3
$149/mo entry; rivals call it expensive
Ease of use
4
Positioned as simpler SaaS-focused automation
Feature depth
4
All-in-one onboarding, engagement, marketing
Security posture
3
GDPR policy and DPA published; no security page
Pros
Cons
Gotchas
- mediumPricing scales with subscriber count; expect meaningful cost jumps as your list grows.⁸
- mediumComparison write-ups call pricing expensive — compare tiers against your list size before committing.⁷
- mediumNo public security page; only GDPR, DPA, and privacy legal docs are published.11
- lowMigrating means exporting your full user list; comparison guides start with that step.
Best for
- SaaS products with onboarding emails
- PLG teams sending behavior-based campaigns
- Teams outgrowing Mailchimp for product messaging
- SaaS teams wanting simpler automation
Not for
- E-commerce or newsletter senders — it is SaaS-only by design
- Side projects with tiny lists — $149/mo is overkill
- Non-technical teams unwilling to wire up developer integrations
- Enterprises needing a public security page or SOC 2 proof
Companies that use it
- Fileinbox
- Hack Chinese
- AgentMethods
- DNSimple14
Pricing
Entry tier
From $149/mo
- Priced by subscriber list size
- Onboarding, engagement, and nurture campaigns
Security
No known public vulnerabilities found in the sources reviewed.
What users say
Reviews are strongly positive across G2, Capterra, and Product Hunt, with pricing the main recurring complaint.
“Userlist is the best Email System Ever!”
“No, Userlist is built specifically for messaging”
Alternatives
Compare Userlist with each alternative.
Customer.io
Bigger, battle-tested SaaS messaging platform; the default step-up.
Userlist vs Customer.ioEncharge
Direct rival with visual automation; markets itself as the top alternative.
Userlist vs EnchargeLoops
Modern, simpler SaaS email tool listed alongside Userlist.
Mailchimp
Cheaper general email marketing; fine until you need behavior triggers.
Userlist vs MailchimpFull analysis
Based on 14 public sources; many snippets truncated, so exact tier details and ratings were unavailable.
Sources
- Userlist homepageuserlist.comofficial
- Userlist pricing pageuserlist.comofficial
- G2 — Userlist Reviewsg2.comreview
- Capterra — Userlistcapterra.comreview
- Product Hunt — Userlistproducthunt.comreview
- Encharge — Userlist Review 2026encharge.ioreview
- Encharge — Userlist Alternativesencharge.ioreview
- InboxReads — Userlist pricinginboxreads.coreview
- GetLatka — Userlist Revenue 2024getlatka.comnews
- Reddit r/SaaS — Userlist vs Mailchimpreddit.comreview
- Userlist security pageuserlist.comsecurity
- Userlist GDPR policyuserlist.comsecurity
- Userlist case studiesuserlist.comofficial
- DNSimple customer storydnsimple.comofficial
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