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Should I use WeHeartIt?

Visual inspiration social network for 'hearting' and collecting images - weheartit.com

Skip. Don't buy: the original We Heart It shut down, and only a founder-run revival at WeHeartIt.net remains. It was always a free consumer app, never a tool businesses should evaluate.

Confidence

Medium. Based on ~20 public sources; the original service is defunct, so current-product claims are limited.

Ratings

  • Value for money
  • Ease of useNo usable evidence
  • Feature depthNo usable evidence
  • Support quality
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Nostalgic former users
  • Casual personal mood-boarding
  • Curious users of the .net revival experiment

Not for

  • Businesses — it was never a B2B tool
  • Anyone expecting a live, supported service today
  • Privacy-sensitive users, given its breach history
  • Anyone wanting visual discovery — use Pinterest instead

Gotchas - check before you buy

high

Original shut down; accounts and saved hearts are gone

high

2013 breach exposed ~6.4M login credentials; check your email exposure

medium

is a separate revival, not the original service or data

medium

Support runs through Zendesk requests; user reviews are mixed at best

Pros and cons

Pros

  • Was free to use with no subscription
  • Once scaled to 50 billion images served
  • Founder-led revival attempt underway at

Cons

  • Original service shut down; users raced to export hearts
  • Long overshadowed as a 'less popular Pinterest'
  • Weak ratings: 2.9/5 across 21 reviews
  • Founder admits the revival drifted from the original feel

Sources & method

Analyzed 9/30/2026 - 10 sources - 2013 breach exposed millions of credentials; later dark-web leaks reported; service now defunct.

official x2review x3security x2news x3
  • 2013 credential breach, November 2013 breach exposed email addresses and login credentials for millions of accounts (reports range ~2.6M to ~8M).
  • Follow-on dark-web leaks, Security monitoring firms reported WeHeartIt data leaks surfacing on the dark web in later years.

Key stats

  • Value for money: 4/5

    Rating

  • $0

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. Free consumer app; nothing left to pay for
  • Ease of use. No usable evidence
  • Feature depth. No usable evidence
  • Support quality: 2/5. 2.9/5 rating; Zendesk-only support
  • Security posture: 1/5. 2013 breach exposed millions of credentials
  • 2.9/5 SmartCustomer rating 21 reviews
  • Free Pricing No paid tiers listed
  • $8M Funding Raised June 2013
  • 50B images Scale at peak Served as of Jan 2014

Pricing

Free

$0

  • Heart and collect images
  • Follow other users' collections

Security

2013 breach exposed millions of credentials; later dark-web leaks reported; service now defunct.

  • 2013 credential breachNovember 2013 breach exposed email addresses and login credentials for millions of accounts (reports range ~2.6M to ~8M).⁴
  • Follow-on dark-web leaksSecurity monitoring firms reported WeHeartIt data leaks surfacing on the dark web in later years.

What users say

Users mourned the shutdown and rated the service poorly (2.9/5), while the .net revival divides the old community.

“What happened to weheart”
Reddit, r/weheartit
Full analysis

Based on ~20 public sources; the original service is defunct, so current-product claims are limited.

Free consumer 'Pinterest clone' that shut down, suffered a major breach, and now exists only as a revival.

Methodology

Based on ~20 public sources; the original service is defunct, so current-product claims are limited.

Sources

  1. Weheartit gone? - Redditreddit.com
    review
  2. We Heart It Reviews - 21 Customers Rate 2.9/5smartcustomer.com
    review
  3. Guide to save your hearts before download deadline - Redditreddit.com
    review
  4. We Heart It Data Breach - Have I Been Pwnedhaveibeenpwned.com
    security
  5. WeHeartIt Breach Exposed 6.4 Million Login Credentialsheroic.com
    security
  6. What happened to We Heart It? How the Tumblr Rival Diedem360tech.com
    news
  7. WeHeartIt raises $8M for its less popular version of Pinterestreuters.com
    news
  8. WeHeartIt Startup Job Opp and 50 Billion Images Servedbusinessinsider.com
    news
  9. We Heart It for Android - Uptodownwe-heart-it.en.uptodown.com
    official
  10. We Heart It — a tribute - Fabio Giolitofabiogiolito.com
    official

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