Asda
Depends
Confidence: Medium
Buy if you want cheap weekly groceries and will check your receipts.
Comparison
Asda vs Food, Non-food, Wine and Recipes | Lidl GB
Asda and Food, Non-food, Wine and Recipes | Lidl GB both land on Depends.
Food, Non-food, Wine and Recipes | Lidl GB
Depends
Confidence: Medium
Shop here if you want cheap in-store groceries . the bakery and prices earn genuine fan loyalty.
| Compare | Asda | Food, Non-food, Wine and Recipes | Lidl GB |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Budget weekly grocery shops | Budget weekly family shops |
| Who it's not for | Shoppers wanting premium fresh produce | Anyone needing online grocery delivery |
| Privacy | Consumer site with a patched 2016 payment flaw and 2024 breach warnings; no critical CVEs for Asda itself (ASDA-Soft CVEs are unrelated Delta Electronics software).⁸ | One recent incident: a July 2026 breach of Lidl's third-party IT service provider exposed customer data. |
| Support quality | Charging errors and service complaints dominate reviews | 1.6/5 Trustpilot; rude staff complaints |
| Public sentiment | Shoppers praise low prices but repeatedly flag fresh produce quality, charging errors, and poor service.¹ | Shoppers praise the prices, bakery and steaks, but complaints about service and 2025 quality dips recur.13 |
| Biggest gotcha | Customers report being charged incorrectly in-store and online; check receipts carefully.11 | July 2026 breach at Lidl's IT provider exposed customer data; be alert to phishing. |
Pick Asda when
- Budget weekly grocery shops
- Big-basket online deliveries
- One-stop family shopping incl. George clothing
When Asda is not a fit
- Shoppers wanting premium fresh produce
- Anyone needing reliable customer service
- People burned by till/online charging errors
- Buyers wanting organic or specialist ranges
Pick Food, Non-food, Wine and Recipes | Lidl GB when
- Budget weekly family shops
- Bakery and fresh-bread fans
- Middle-aisle bargain hunters
- Meal planners on £20
When Food, Non-food, Wine and Recipes | Lidl GB is not a fit
- Anyone needing online grocery delivery
- Shoppers who rate service above price
- Premium brand-name range seekers
- People who refuse retail apps
Sources
- Trustpilot reviews of Asda groceriestrustpilot.comreview
- 2,681 Reviews.io reviews of asda.comreviews.ioreview
- Honest opinions on Asda . Redditreddit.comreview
review
- Asda company factscorporate.asda.comofficial
official
- Asda Scan & Go on Azure . Microsoft case studymicrosoft.comofficial
security
- Asda data breach warning . The Grocerthegrocer.co.uksecurity
- Asda fined £640,000 for food safety breachespinsentmasons.comnews
news
official
- Read Customer Service Reviews of lidl.uk - Trustpilotnz.trustpilot.comreview
- What is really great from Lidl? - Redditreddit.comreview