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AWeber vs ActiveCampaign

AWeber and ActiveCampaign both land on Depends.

AWeber

aweber.com

Depends
Confidence: Medium

Buy if you want dead-simple, reliable email marketing with a genuinely useful free tier of 2,500 subscribers.

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AWeber versus ActiveCampaign
CompareAWeberActiveCampaign
VerdictDependsDepends
Best forSolo creators and bloggersSMB marketing teams
Who it's not forPrice-sensitive senders with large listsTiny contact lists . per-contact pricing makes it bad value
PrivacyCore product has a responsible-disclosure program and GDPR terms, but its WordPress plugins have had authorization CVEs, and a past breach plus leaked credentials are reported.⁷Vendor runs a trust center and SSO, but a reported data breach and several WordPress plugin CVEs are on record.
Support qualityTrustpilot users call support exceptionalInsufficient evidence in reviewed sources
Public sentimentUsers consistently praise ease of use, deliverability, and support, but complain loudly about price hikes and billing practices.⁴Users praise the automation depth but increasingly complain about rising prices and question the CRM.
Biggest gotchaGrandfathered pricing removed . legacy customers saw bills jump, one reported +$85/month.⁴Pricing scales with contact count; Reddit threads document users leaving over increases.15

Pick AWeber when

  • Solo creators and bloggers
  • Small businesses sending simple newsletters
  • Non-technical marketers
  • Deliverability-focused senders

When AWeber is not a fit

  • Price-sensitive senders with large lists
  • Teams needing deep marketing automation . ActiveCampaign territory
  • Healthcare orgs handling patient data
  • Anyone expecting legacy pricing to be honored

Pick ActiveCampaign when

  • SMB marketing teams
  • Email/SMS lifecycle automation
  • Teams outgrowing basic senders
  • Ecommerce and agency use cases

When ActiveCampaign is not a fit

  • Tiny contact lists . per-contact pricing makes it bad value
  • Buyers wanting a primary sales CRM
  • Anyone needing only a simple newsletter sender
  • Price-sensitive teams after the latest hikes

Sources

  1. AWeber Review . Pros and Cons of the Newsletter Serviceemailtooltester.com
    review
  2. AWeber Products . G2 Reviewsg2.com
    review
  3. AWeber Customer Service Reviews . Trustpilottrustpilot.com
    review
  4. Aweber just smacked me with an $85 a month increasereddit.com
    review
  5. AWeber Price Increase: Grandfathered Pricing Eliminatedaudienceful.com
    news
  6. AWeber pricing update 2024-25emailoctopus.com
    news
  7. AWeber <= 7.3.9 . Missing Authorization via AJAX actionswordfence.com
    security
  8. CVE-2025-49988nvd.nist.gov
    security
  9. Data breach at email list provider AWebervictorcaballero.com
    security
  10. AWeber . Infostealer Credentialshudsonrock.com
    security
  11. AWeber official siteaweber.com
    official
  12. How much does AWeber cost? . AWeber Docsdocs.aweber.com
    official
  13. ActiveCampaign Review 2026 - When (and when not to)emailtooltester.com
    review
  14. ActiveCampaign Review: Why I No-Longer Recommendianbrodie.com
    review
  15. ActiveCampaign is pricing itself out. Best alternatives?reddit.com
    review
  16. Is ActiveCampaign good as a CRM, not just email/automations?reddit.com
    review