shouldiuse.io

Comparison

Bitly vs Linkly

Bitly and Linkly both land on Depends.

Linkly

linklyhq.com

Depends
Confidence: Medium

Buy it if you're a marketer or affiliate who needs click tracking, UTMs, retargeting pixels, and ad-network attribution on a budget.

Read the full report

Bitly versus Linkly
CompareBitlyLinkly
VerdictDependsDepends
Best forMarketing teams tracking campaignsAffiliate marketers
Who it's not forAnyone who just shortens occasional links . free tools cover itCasual users who just shorten links occasionally
PrivacySOC 2 compliant with an active trust center; 2014 credential breach and recent WordPress plugin CVEs on record.⁹No known public vulnerabilities found in the sources reviewed.
Support qualityTrustpilot 2.0/5; BBB billing complaintNo support evidence in sources
Public sentimentReviewers praise ease of use and customizable links, but Trustpilot sits at 2.0/5, driven largely by service and billing complaints.¹Independent reviews are sparse (14 on G2); vendor-collected testimonials praise simplicity, while competitor comparisons flag tiered click caps.
Biggest gotchaMassive price jump from Growth ($35) to Premium; expect quotes at the top⁷Click caps per tier; heavy campaigns may hit limits and force plan upgrades

Pick Bitly when

  • Marketing teams tracking campaigns
  • QR code campaigns at scale
  • Social media managers
  • Mid-size firms wanting branded links

When Bitly is not a fit

  • Anyone who just shortens occasional links . free tools cover it
  • Solo users on tight budgets; $35+/mo adds up fast
  • Mobile-first users . the Android app rates 3.0/5
  • Buyers who need polished support . Trustpilot sits at 2.0/5

Pick Linkly when

  • Affiliate marketers
  • Campaign and UTM tracking
  • Retargeting-pixel users
  • Paid-ads attribution

When Linkly is not a fit

  • Casual users who just shorten links occasionally
  • Teams needing unlimited, unmetered clicks
  • Buyers requiring enterprise vendor stability and funding
  • Anyone outside marketing with no tracking needs

Sources

  1. Bitly Reviews . G2g2.com
    review
  2. Bitly Customer Reviews . Trustpilottrustpilot.com
    review
  3. Bitly Reviews . Capterracapterra.in
    review
  4. Bitly: Link Shortener . Google Playplay.google.com
    review
  5. Bitly Pricing Plansbitly.com
    official
  6. Bitly Free Plan: Features, Limitsbitly.com
    official
  7. Bitly Pricing 2026: Is It Worth It?lunyb.com
    review
  8. Bitly Review . Efficient Appefficient.app
    review
  9. Bitly Data Breach . HaveIBeenPwnedhaveibeenpwned.com
    security
  10. Bitly WordPress Plugin Stored XSS . WPScanwpscan.com
    security
  11. CVE-2025-30629 . NIST NVDnvd.nist.gov
    security
  12. Bitly SOC 2 Compliancebitly.com
    official
  13. Bitly Surpasses $100M ARR, 500K Customersprnewswire.com
    news
  14. Modus Brewing marketing measurement case studycraftbrewingbusiness.com
    news
  15. Bitly BBB Complaintsbbb.org
    news
  16. Linkly Pricing . Free Forever + Paid Planslinklyhq.com
    official