Gocompare
Worth it
Confidence: Medium
Use it if you're a UK consumer shopping car, home, or travel insurance . it's free and rated 4.7/5 on Trustpilot.
Comparison
Gocompare vs Compare the Market
Gocompare lands on Worth it, and Compare the Market lands on Depends.
Compare the Market
Depends
Confidence: Medium
Worth using as a free starting point for UK or Australian insurance shopping, backed by 146,448 Trustpilot reviews.
| Compare | Gocompare | Compare the Market |
|---|---|---|
| Verdict | Worth it | Depends |
| Best for | UK car insurance renewals | UK drivers renewing car insurance |
| Who it's not for | Non-UK residents . UK market only | Businesses shopping for B2B software . consumer-only |
| Privacy | SSL in place and no open vulnerabilities found; a past data breach led to compensation claims coverage.⁵ | No recent breaches found in sources; one 2013 login-flaw report and no public security page.16 |
| Support quality | 4.7 Trustpilot vs 3.5 elsewhere | No support evidence in sources |
| Public sentiment | Trustpilot reviewers rate it 4.7/5 for quick quotes, while PissedConsumer reviewers average a lower 3.5/5.¹ | Users generally find comparisons quick and smooth, but some report quotes not matching final policy terms.11 |
| Biggest gotcha | Details get passed to insurers/brokers . expect follow-up calls and emails after quoting.⁷ | The £17.9m CMA fine (2020) was for parity clauses with insurers . choice claims were misleading14 |
Pick Gocompare when
- UK car insurance renewals
- First-time drivers
- Home and travel cover comparison
- Bundling broadband and money deals
When Gocompare is not a fit
- Non-UK residents . UK market only
- Commercial or specialist insurance buyers
- Guess: Direct Line loyalists . direct-only insurers don't list here
- Privacy-averse users who hate follow-up marketing
Pick Compare the Market when
- UK drivers renewing car insurance
- First-time home insurance buyers
- Bargain hunters wanting meerkat rewards
- Quick multi-insurer price checks
When Compare the Market is not a fit
- Businesses shopping for B2B software . consumer-only
- Shoppers wanting every insurer included . direct-only brands are missing
- Anyone outside the UK or Australia . no other markets covered
Sources
- Go.Compare Reviews | Trustpilottrustpilot.comreview
- GoCompare Reviews | PissedConsumergocompare.pissedconsumer.comreview
- Go.Compare Official Sitegocompare.comofficial
- Go.Compare rebrand by Ragged Edgeraggededge.comnews
- GoCompare Data Breach Compensation Claims Guidelegalexpert.co.uksecurity
- SSL Server Test: www.gocompare.comssllabs.comsecurity
- Personal details at risk on comparison websitesthetimes.comnews
- GoCompare's free £250 excess cover (YouTube)youtube.comofficial
- Reddit: insurance provider experiencesreddit.comreview
- Go.Compare . Wikipediaen.wikipedia.orgnews
- Compare the Market Reviews . Trustpilottrustpilot.comreview
review
news
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- CompareTheMarket security risk exposed . Mirrormirror.co.uksecurity