Groww vs Upstox

Groww and Upstox both land on Depends.

Groww

Depends

Confidence: Medium

A solid pick for first-time Indian investors wanting simple stock and direct mutual fund investing in one app.

Depends

Confidence: Medium

A legitimate, low-cost Indian broker that works fine if you trade cheaply and never need help.

Groww versus Upstox
Compare	Groww	Upstox
Verdict	Depends	Depends
Best for	First-time Indian investors	Cost-sensitive active traders in India
Who it's not for	Active F&O traders needing advanced tools	Anyone who might need responsive customer support
Privacy	One public CVE (Android app auth bypass); company runs a bug bounty, employs a CISO, and publishes security practices.^⁶	Major April 2021 data breach disclosed; now runs a bug bounty program and public trust-and-security page.
Support quality	'Very bad experience' and 'most poor service' reviews	SEBI referrals, horror threads, negative Trustpilot
Public sentiment	Users praise Groww's simplicity but frequently complain about hidden charges and poor customer support.^¹	Long-term users accept the pricing and app, but Reddit and Trustpilot repeatedly flag bad support, new AMC fees, and difficult account closure.¹²
Biggest gotcha	Multiple Reddit threads allege total costs land higher than marketing implies; verify each trade's breakdown.^³	Account maintenance charges introduced/raised; users report surprise fees on existing accounts¹⁴