Kaplan
Depends
Confidence: Medium
Buy Kaplan if you want structured, all-in-one prep for a major exam (MCAT, NCLEX, bar, CFA, securities) and can absorb the premium price.
New check
Comparison
Kaplan and Facebook both land on Depends.
Buy Kaplan if you want structured, all-in-one prep for a major exam (MCAT, NCLEX, bar, CFA, securities) and can absorb the premium price.
Fine for free personal use and cheap-reach advertising . 3.07 billion users is unmatched.
| Compare | Kaplan | |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | High-stakes exam takers (MCAT, NCLEX, bar, CFA) | Staying in touch personally |
| Who it's not for | Budget self-studiers . question banks and books cost far less | Privacy-sensitive users |
| Privacy | Data breach reported March 2026: 230,000+ people affected, SSNs exposed, ~19-day attacker access, lawsuits under investigation.⁹ | History of major breaches (2013, 2018, 2019) plus recent CVEs; advisories actively published. |
| Support quality | No usable evidence in sources | Business side rated 1.3/5 on Trustpilot |
| Public sentiment | Test-takers on Reddit credit Kaplan with helping them pass, but many say it is overpriced versus specialist rivals.⁵ | Users rate the business side poorly while consumer reach and scale remain unmatched.14 |
| Biggest gotcha | March 2026 breach exposed SSNs of 230k+ people; consider a credit freeze before enrolling⁹ | Ad pricing is auction-based and unpredictable; advertisers report unexplained high charges |