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Keyhole vs Muck Rack

Keyhole and Muck Rack both land on Depends.

Keyhole

keyhole.co

Depends
Confidence: Medium

Buy if you're an agency or marketing team that needs combined social listening, hashtag, and competitor tracking . it holds 4.3/5 on G2 with responsive support.

Read the full report

Muck Rack

muckrack.com

Depends
Confidence: Medium

Buy if you run PR for a funded company or agency and pitch reporters weekly . it's the best-regarded media database in Reddit discussions.

Read the full report

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Keyhole versus Muck Rack
CompareKeyholeMuck Rack
VerdictDependsDepends
Best forAgencies managing client social accountsIn-house PR teams at mid-size and large companies
Who it's not forSolo creators watching a few hashtags . overkillSolo founders sending a few pitches a month
PrivacyNo known public vulnerabilities found in the sources reviewed.⁷No known public vulnerabilities found in the sources reviewed.
Support qualityTrustpilot users call staff communicativeCapterra customer-service rating 4.0
Public sentimentA small base of 70 G2 reviews rates Keyhole 4.3/5, with support responsiveness the standout positive.¹Users on Reddit rate Muck Rack the strongest but priciest media database, praising list-building while griping about cost and occasional irrelevant contacts.14
Biggest gotchaStarting plan ~$99/mo; real cost scales with profiles, keywords, and users . verify limits before signing.⁴Vendr lists ~$13,000 average annual contract; expect quote-based sales, not self-serve pricing.

Pick Keyhole when

  • Agencies managing client social accounts
  • Hashtag and competitor tracking teams
  • PR teams wanting listening plus intelligence

When Keyhole is not a fit

  • Solo creators watching a few hashtags . overkill
  • Small teams needing only a simple mentions feed
  • Buyers requiring published security or compliance docs

Pick Muck Rack when

  • In-house PR teams at mid-size and large companies
  • Comms agencies managing many client lists
  • Teams replacing Cision
  • Teams needing monitoring plus exec-ready reporting

When Muck Rack is not a fit

  • Solo founders sending a few pitches a month
  • Small startups without a dedicated comms budget
  • Buyers wanting self-serve, transparent pricing
  • Anyone needing only a small journalist contact list

Sources

  1. Keyhole Reviews on G2g2.com
    review
  2. Keyhole Seller Rating on G2 (4.3)g2.com
    review
  3. Keyhole Trustpilot Reviewstrustpilot.com
    review
  4. Keyhole Pricing on Kaloiqkaloiq.com
    news
  5. Keyhole Review . AI Influencerainfluencer.com
    news
  6. Keyhole . Official Sitekeyhole.co
    official
  7. Keyhole Security Page Checkkeyhole.co
    security
  8. Cision vs Keyhole . SaaS Flagssaasflags.com
    news
  9. Keyhole Inc. . Crunchbasecrunchbase.com
    news
  10. Keyhole on Toolradartoolradar.com
    news
  11. Keyhole Customer Storiesstories.keyhole.co
    official
  12. Keyhole Latest Updates (NBC Universal)keyhole.co
    news
  13. Muck Rack Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  14. Anyone else frustrated with the media database providers?reddit.com
    review
  15. Advice on picking between Critical Mention, Meltwater...reddit.com
    review
  16. Is Muck Rack pricing inconsistent?reddit.com
    review