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Comparison

MaiaLearning vs Naviance

MaiaLearning and Naviance both land on Depends.

Naviance

Depends
Confidence: Medium

A fit for US districts and large high schools that need SIS-integrated college/career tracking and can absorb quote-only pricing plus admin overhead.

MaiaLearning versus Naviance
CompareMaiaLearningNaviance
VerdictDependsDepends
Best forUS K-12 districts replacing NavianceUS public high schools with big counseling caseloads
Who it's not forIndividual parents or students buying directlyIndividual students or families . schools buy it, not you
PrivacyNo known public vulnerabilities found in the sources reviewed.10Settled a $17.25M student-privacy class action; hosted on AWS per IMS vetting; no Naviance-specific breach disclosed in reviewed sources.16
Support qualityOnly indirect hiring evidence, no user reviewsG2 snippets discuss support; sentiment unclear
Public sentimentStudent sentiment is mixed: schools lean on it for college lists and counselor workflows, but students publicly report friction and workarounds.⁵Counselors value its admissions data and workflow tools, but students and some districts criticize cost, dated UX, and privacy issues.12
Biggest gotchaPricing is negotiated per district; no free trial advertised, expect a sales cycle¹Student privacy settlement (claims closed Jul 2026) . scrutinize data-sharing before signing16

Pick MaiaLearning when

  • US K-12 districts replacing Naviance
  • High school counseling departments
  • Districts wanting K-5 career exploration included

When MaiaLearning is not a fit

  • Individual parents or students buying directly
  • Small schools without counseling and procurement staff
  • Buyers who need published per-seat pricing
  • Independent college consultants . use GuidedPath instead

Pick Naviance when

  • US public high schools with big counseling caseloads
  • Districts already on PowerSchool SIS
  • College-application-focused counseling offices

When Naviance is not a fit

  • Individual students or families . schools buy it, not you
  • Small schools without admin budget or counseling staff
  • Buyers wanting transparent, published pricing
  • Districts prioritizing modern UX or spotless privacy record

Sources

  1. MaiaLearning homepagemaialearning.com
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  10. security
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  16. news