Medallia
Depends
Confidence: Medium
Buy only if you're a large multi-location enterprise with dedicated CX staff and budget for a sales-led, multi-year contract.
New check
Comparison
Medallia vs Qualtrics
Medallia and Qualtrics both land on Depends.
Qualtrics
Depends
Confidence: Medium
Buy if you run enterprise-wide CX/EX research with dedicated admins and budget; skip if you just need surveys . use SurveyMonkey or Google Forms instead.
| Compare | Medallia | Qualtrics |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Large multi-location enterprises | Enterprise CX/EX programs |
| Who it's not for | Small teams wanting a simple feedback survey | Small teams that just need a simple survey |
| Privacy | Mature security program with dedicated trust pages and third-party ratings; no confirmed public breach in reviewed sources.11 | Enterprise-grade security program (trust center, TLS, bug disclosure), but public XSS reports and one 2026 CVE exist. |
| Support quality | No support evidence found | Slowness tops published customer complaint lists |
| Public sentiment | Frontline workers on Reddit overwhelmingly dislike interacting with Medallia surveys, while analyst-site reviews are more mixed.⁴ | Reviewers praise reliability and feature depth but frequently complain about pricing, opacity, complexity, and slow support.15 |
| Biggest gotcha | Pricing is fully opaque; expect a long sales cycle and multi-year contract⁷ | Pricing not published; expect sales negotiation and custom contracts |
Pick Medallia when
- Large multi-location enterprises
- Hospitality, retail, and banking chains
- Teams with dedicated CX admins
- Global 2000 experience programs
When Medallia is not a fit
- Small teams wanting a simple feedback survey
- Mid-market companies without dedicated CX staff
- Startups needing cheap, self-serve tools
- Buyers who want transparent public pricing
Pick Qualtrics when
- Enterprise CX/EX programs
- Large research teams
- Universities running big survey programs
- Multi-brand feedback operations
When Qualtrics is not a fit
- Small teams that just need a simple survey
- Startups without budget for sales-negotiated contracts
- Teams handling P3/P4-class sensitive data
- Buyers who want transparent self-serve pricing
Sources
- Medallia Experience Cloud Reviews . Gartnergartner.comreview
review
- Trustpilot reviews of medallia.comtrustpilot.comreview
- I Hate Medallia . Redditreddit.comreview
- Medallia feedback management product pagemedallia.comofficial
- Global hospitality company case studymedallia.comofficial
- Thoma Bravo hands Medallia to lenders . With Intelligencewithintelligence.comnews
- Medallia ownership transition press releasemedallia.comnews
- Medallia trust and security pagemedallia.comsecurity
- Medallia security breach claim . Fishbowlfishbowlapp.comsecurity
- Medallia renewal checklist . Alchemeralchemer.comreview
- Medallia alternatives for mid-market . Perspectivegetperspective.aireview
- 2026 State of CX report . Business Wirebusinesswire.comnews
- Qualtrics XM Platform Reviews . Gartnergartner.comreview