MyEmma (Emma)
Depends
Confidence: Medium
Buy if you run email for a university, nonprofit, franchise, or compliance-sensitive organization.
New check
Comparison
MyEmma (Emma) vs Klaviyo
MyEmma (Emma) and Klaviyo both land on Depends.
Klaviyo
Depends
Confidence: High
Buy if you run a growing ecommerce brand earning real revenue from email and SMS.
| Compare | MyEmma (Emma) | Klaviyo |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Universities and higher ed | Growing Shopify stores |
| Who it's not for | Small teams sending simple newsletters . serious overkill | Small stores watching every dollar |
| Privacy | HITRUST i1 certified (Nov 2025) with GDPR resources; phishing alert impersonating Emma posted Feb 2026.⁸ | Multiple public incidents: a 2022 breach of crypto-customer lists, a 2026 password-exposure flaw, and a WordPress plugin XSS CVE. |
| Support quality | Dedicated support team; mixed 3.9 Trustpilot | No support evidence found |
| Public sentiment | Mixed-to-positive ratings with price the recurring complaint.³ | Reviewers praise Klaviyo's ecommerce depth and integrations but consistently complain about pricing and learning curve. |
| Biggest gotcha | Reviewers' loudest complaint is high price⁶ | Charged by active profiles . costs climb automatically as your list grows |
Pick MyEmma (Emma) when
- Universities and higher ed
- Nonprofits and foundations
- Franchises and distributed brands
- Regulated senders needing HITRUST compliance
When MyEmma (Emma) is not a fit
- Small teams sending simple newsletters . serious overkill
- Startups wanting a free tier
- E-commerce stores . Klaviyo fits better
- Teams needing month-to-month pricing flexibility
Pick Klaviyo when
- Growing Shopify stores
- Email + SMS retention marketing
- Brands with dedicated marketing staff
- Revenue-focused ecommerce teams
When Klaviyo is not a fit
- Small stores watching every dollar
- Teams wanting a simple newsletter sender
- Non-ecommerce B2B or SaaS companies
- Anyone unwilling to learn a complex tool
Sources
- Emma homepagemyemma.comofficial
- Emma pricingmyemma.comofficial
- Emma Trustpilot reviewstrustpilot.comreview
- Emma reviews . RFP.wikirfp.wikireview
- Emma vs Klaviyo . RFP.wikirfp.wikireview
- My Emma reviews . PissedConsumermy-emma.pissedconsumer.comreview
- Emma HITRUST i1 certificationmyemma.comsecurity
- Emma phishing alert . Marigold statusstatus.myemma.comsecurity
- MyEmma pricing update . University of Utahdigital.utah.edunews
- Emma raises $5M . VentureBeatventurebeat.comnews
- Klaviyo Features | G2g2.comreview
- Klaviyo Reviews | Trustpilottrustpilot.comreview
- Klaviyo Review | PCMagpcmag.comreview
- Klaviyo User Reviews Analysis: 300-Review Studyomnisend.comreview
review
- Klaviyo Pricing | Officialklaviyo.comofficial