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Comparison

Neilpatel vs Ahrefs

Neilpatel and Ahrefs both land on Depends.

Neilpatel

neilpatel.com

Depends
Confidence: Medium

Ubersuggest (the actual product here) suits SEO beginners and small budgets wanting cheap keyword research; neilpatel.com itself is mostly a personal-brand funnel for the NP Digital agency.

Read the full report

Neilpatel versus Ahrefs
CompareNeilpatelAhrefs
VerdictDependsDepends
Best forSEO beginnersSEO agencies and consultants
Who it's not forSEO pros needing deep, reliable dataSmall businesses needing only basic keyword checks
PrivacyNo known public vulnerabilities found in the sources reviewed.10No public breaches or product CVEs found in reviewed sources; official security page, privacy policy, and DPA published.
Support qualityNo reliable support evidence foundHigh-tier user publicly felt ignored
Public sentimentMixed: marketers value the free education and low price, but tool and agency customers report churn toward Semrush.¹Reviewers consistently praise the backlink data depth but increasingly grumble about per-seat pricing, pricing changes, and support.13
Biggest gotchaAgency (NP Digital) pricing is not published; expect sales calls and custom quotes⁵Seats multiply cost fast; agencies call per-seat pricing the main pain point.15

Pick Neilpatel when

  • SEO beginners
  • Budget solo marketers
  • Free marketing education readers

When Neilpatel is not a fit

  • SEO pros needing deep, reliable data
  • Teams needing local SEO tracking
  • Buyers wanting a product, not a personal-brand funnel
  • Enterprises needing documented security posture

Pick Ahrefs when

  • SEO agencies and consultants
  • Content/SEO teams at scale-ups
  • Backlink and competitor research
  • Brands tracking AI-search visibility

When Ahrefs is not a fit

  • Small businesses needing only basic keyword checks
  • Side projects with no SEO budget
  • One-off site audits . use free tools
  • Teams balking at per-seat pricing

Sources

  1. Neil Patel Reviews | Trustpilottrustpilot.com
    review
  2. Neil Patel Digital Reviews | G2g2.com
    review
  3. Getting ready to cancel Neilpatel.com . Reddit r/SEOreddit.com
    review
  4. Is Neil Patel still relevant to SEO professionals? . Reddit r/SEOreddit.com
    review
  5. I signed up with Neil Patel's agency NPaccel . Reddit r/SEOreddit.com
    review
  6. Ubersuggest: Free Keyword Research Toolneilpatel.com
    official
  7. Ubersuggest Pricing Plansapp.neilpatel.com
    official
  8. Neil Patel Reviews page (G2 4.4)neilpatel.com
    official
  9. Product security page (404)neilpatel.com
    security
  10. Don't Take Security Advice from SEO Experts . Troy Hunttroyhunt.com
    security
  11. Ubersuggest Reviews 2026: G2, Trustpilot, Capterra, Pricingpiperocket.digital
    review
  12. Ahrefs Plans & Pricingahrefs.com
    official
  13. Ahrefs Reviews on G2g2.com
    review
  14. Ahrefs Customer Reviews (official)ahrefs.com
    review
  15. Ahrefs review for agencies: worth the per-seat cost?rankability.com
    review
  16. SEMrush vs. Ahrefs: 612 Reddit reviews analyzedreddit.com
    review