shouldiuse.io

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VERDICT

Should I use Neilpatel?

Do you want your business to be found on ChatGPT? - neilpatel.com

Depends. Ubersuggest (the actual product here) suits SEO beginners and small budgets wanting cheap keyword research; neilpatel.com itself is mostly a personal-brand funnel for the NP Digital agency. SEO pros, local-SEO needs, or anyone expecting a serious standalone tool should pick Semrush or Ahrefs instead.

Confidence

Medium. Based on ~40 public sources; mostly blog/brand pages and Reddit threads, few product-specific reviews.

Ratings

  • Value for money
  • Ease of useNo usability evidence in sources
  • Feature depth
  • Support qualityNo reliable support evidence found
  • Security postureNo findings, but security page 404s

Pricing

$0

Free

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Ubersuggest paid plansSee pricing page; figures not confirmed in sources

Best for

  • SEO beginners
  • Budget solo marketers
  • Free marketing education readers

Not for

  • SEO pros needing deep, reliable data
  • Teams needing local SEO tracking
  • Buyers wanting a product, not a personal-brand funnel
  • Enterprises needing documented security posture

Gotchas - check before you buy

medium

Agency (NP Digital) pricing is not published; expect sales calls and custom quotes

medium

No security page; no documented data-handling or vulnerability policy

low

Yearly plans push '5 months free' — lock-in before you've tested limits

low

Guess: free tier likely has daily search limits — verify before building workflows on it

Pros and cons

Pros

  • Ubersuggest claims pricing up to 90% cheaper than competitors
  • Free SEO tool tier available
  • Yearly plans advertised with 5 months free
  • NP Digital holds 4.4/5 on G2
  • Large free digital marketing content library

Cons

  • Users report canceling in favor of Semrush's local SEO options
  • SEO professionals openly question the brand's ongoing relevance
  • Product security page returns 404
  • Negative Reddit thread about NP Acceler agency engagement
  • Site mixes personal brand, agency, and tool; unclear offering

Sources & method

Analyzed 9/27/2026 - 11 sources - No known vulnerabilities found in the sources reviewed.

official x3review x6security x2

Key stats

  • Value for money: 4/5

    Rating

  • $0

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 4/5. Marketed 90% cheaper than competitors; free tier exists
  • Ease of use. No usability evidence in sources
  • Feature depth: 3/5. Keyword and AI tools; users cite gaps vs Semrush
  • Support quality. No reliable support evidence found
  • Security posture. No findings, but security page 404s
  • 4.4/5 G2 rating (NP Digital) Per Neil Patel's own reviews page
  • 4.2/5 G2 rating (Ubersuggest) 160 reviews
  • Yes Free tier Ubersuggest free SEO tool

Pricing

Free

$0

  • Basic keyword research
  • Guess: limited daily searches

Ubersuggest paid plans

See pricing page; figures not confirmed in sources

  • AI keyword tools
  • 5 months free on yearly plans

Security

No known vulnerabilities found in the sources reviewed.

What users say

Mixed: marketers value the free education and low price, but tool and agency customers report churn toward Semrush.

“Getting ready to cancel Neilpatel.com.”
Reddit, r/SEO
“I kind of like Semrush's local seo options.”
Reddit, r/SEO
“Is Neil Patel still relevant to SEO professionals?”
Reddit, r/SEO
Full analysis

Based on ~40 public sources; mostly blog/brand pages and Reddit threads, few product-specific reviews.

Marketing funnel first, product second. Ubersuggest is a cheap SEO starter; agency services need big budgets. Know what you're buying.

Methodology

Based on ~40 public sources; mostly blog/brand pages and Reddit threads, few product-specific reviews.

Sources

  1. Neil Patel Reviews | Trustpilottrustpilot.com
    review
  2. Neil Patel Digital Reviews | G2g2.com
    review
  3. Getting ready to cancel Neilpatel.com — Reddit r/SEOreddit.com
    review
  4. Is Neil Patel still relevant to SEO professionals? — Reddit r/SEOreddit.com
    review
  5. I signed up with Neil Patel's agency NPaccel — Reddit r/SEOreddit.com
    review
  6. Ubersuggest: Free Keyword Research Toolneilpatel.com
    official
  7. Ubersuggest Pricing Plansapp.neilpatel.com
    official
  8. Neil Patel Reviews page (G2 4.4)neilpatel.com
    official
  9. Product security page (404)neilpatel.com
    security
  10. Don't Take Security Advice from SEO Experts — Troy Hunttroyhunt.com
    security
  11. Ubersuggest Reviews 2026: G2, Trustpilot, Capterra, Pricingpiperocket.digital
    review

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