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PitchBook vs Grata

PitchBook and Grata both land on Depends.

Grata

grata.com

Depends
Confidence: Medium

Buy if you're a funded PE, banking, or corp-dev team sourcing private companies at scale . coverage and ratings are strong.

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PitchBook versus Grata
ComparePitchBookGrata
VerdictDependsDepends
Best forVC and PE deal teamsLower-middle-market PE teams
Who it's not forStartups fundraising on a budgetSolo searchers and SMB buyers . priced out
PrivacyNo known public vulnerabilities found in the sources reviewed.⁸SOC 2-compliant with end-to-end encryption and a public trust center; no public vulnerabilities found in the sources reviewed.
Support qualityFull-service onboarding advertised; thin independent dataNo direct evidence in sources
Public sentimentUsers praise the data depth and feature set but repeatedly call the pricing exorbitant and flag a buggy Excel plugin.¹Reviewers praise the search power and interface; the loudest complaints are data accuracy and opaque, expensive pricing.12
Biggest gotchaOpaque, negotiated pricing; expect five-figure annual contracts per seat⁴No published pricing; every quote is sales-negotiated and varies by use case15

Pick PitchBook when

  • VC and PE deal teams
  • Investment banks and M&A advisors
  • Analysts benchmarking private companies
  • Firms needing fund and LP performance data

When PitchBook is not a fit

  • Startups fundraising on a budget
  • Small teams that just need a contact list
  • Solo founders doing occasional research
  • Sales teams . buy sales-intelligence software instead

Pick Grata when

  • Lower-middle-market PE teams
  • Bankers sourcing founder-owned companies
  • Corp dev with real budgets

When Grata is not a fit

  • Solo searchers and SMB buyers . priced out
  • Anyone needing a simple contact list
  • Teams wanting published, predictable pricing
  • Budget buyers (rivals claim 80% cheaper)

Sources

  1. PitchBook Reviews | G2 (253 reviews)g2.com
    review
  2. PitchBook Reviews | TrustRadiustrustradius.com
    review
  3. PitchBook Reviews | Trustpilottrustpilot.com
    review
  4. PitchBook Pricing 2026: $12K-$70K/Yeareasyvc.ai
    official
  5. PitchBook is too expensive . Reddit r/startupsreddit.com
    review
  6. PitchBook functionality justifying price . Reddit r/private_equityreddit.com
    review
  7. PitchBook competitors and alternatives guide 2026harmonic.ai
    news
  8. PitchBook vendor risk reportupguard.com
    security
  9. Companies that use Pitchbook (2,331)theirstack.com
    news
  10. Saratoga Investment Corp. PitchBook case studypitchbook.com
    official
  11. Grata . The Leading Private Markets Platformgrata.com
    official
  12. G2 . Grata Reviewsg2.com
    review
  13. Grata Products . 81 G2 Reviewsg2.com
    review
  14. Capterra . Grata Pricing 2026capterra.com
    review
  15. Tomba . Grata Pricing Review 2026tomba.io
    review
  16. DealPotential vs Grata and Sourcescrubdealpotential.com
    review