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Sell on Amazon vs Etsy

Sell on Amazon and Etsy both land on Depends.

Sell on Amazon versus Etsy
CompareSell on AmazonEtsy
VerdictDependsDepends
Best forBrands selling items over $25Handmade and craft sellers
Who it's not forSellers of sub-$25 low-margin items . 50%+ fee take reportedBrands needing full storefront control . use Shopify
PrivacyNo known public vulnerabilities found in the sources reviewed.³Caution: a third-party leak exposed 1.6M Etsy customer emails; users report account takeovers; no direct platform CVEs found.
Support qualityForum complaints: disputes, fees auto-pulledNo phone support; complaint threads abound
Public sentimentSellers value the customer reach but widely complain that stacked fees devour margins, especially on items under $25.11Sentiment is polarized: shoppers keep buying, but Reddit seller threads openly debate leaving over fees, trust, and support.15
Biggest gotchaTotal Amazon take can exceed 50% on cheap items; margins under $25 price points are brutal11Fees stack: listing, transaction, payment processing, plus ad fees . calculate real profit before pricing

Pick Sell on Amazon when

  • Brands selling items over $25
  • Sellers wanting Prime reach
  • Volume sellers (40+ orders/month)
  • Businesses outsourcing fulfillment via FBA

When Sell on Amazon is not a fit

  • Sellers of sub-$25 low-margin items . 50%+ fee take reported
  • Hobbyists under 40 sales/month . per-item plan is the only fit
  • Anyone needing full margin and customer control
  • Businesses unwilling to absorb surprise fee changes

Pick Etsy when

  • Handmade and craft sellers
  • Vintage and collectible shoppers
  • Gift buyers seeking unique items
  • Side-hustle makers wanting built-in traffic

When Etsy is not a fit

  • Brands needing full storefront control . use Shopify
  • High-volume sellers with thin margins
  • Anyone who needs phone support
  • Buyers requiring verified authenticity

Sources

  1. Standard selling feessell.amazon.com
    official
  2. Selling on Amazon fee schedulesellercentral.amazon.com
    official
  3. Product security pagesell.amazon.com
    official
  4. The True Cost of Selling on Amazonclear.co
    review
  5. How Much Does It Cost To Sell On Amazon?pattern.com
    review
  6. How much does it cost to sell on Amazonwix.com
    review
  7. Amazon seller fees 2026: Full breakdownprintify.com
    review
  8. Amazon Seller Fees: The Costs To Sellonlinesellingexperiment.com
    review
  9. How Much Does It Cost to Sell on Amazon US?wise.com
    review
  10. List of Amazon Selling Feesmerchantspring.io
    review
  11. AMAZON FEES 50%reddit.com
    review
  12. How much are you paying Amazon?reddit.com
    review
  13. Is it better to sell on Amazon than on ur own site?reddit.com
    review
  14. sellerboard Reviewsg2.com
    review
  15. Etsy Reviews | Trustpilottrustpilot.com
    review
  16. Why are you guys still on Etsy? . Reddit r/Etsyreddit.com
    review