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Comparison

Sell on Amazon vs Shopify

Sell on Amazon lands on Depends, and Shopify lands on Worth it.

Sell on Amazon versus Shopify
CompareSell on AmazonShopify
VerdictDependsWorth it
Best forBrands selling items over $25Serious DTC sellers
Who it's not forSellers of sub-$25 low-margin items . 50%+ fee take reportedHobby sellers who can't stomach $39/mo plus fees
PrivacyNo known public vulnerabilities found in the sources reviewed.³Managed, hardened core platform . but recurring XSS CVEs and a third-party app breach affecting 4,180+ stores.
Support qualityForum complaints: disputes, fees auto-pulledNo direct evidence in sources reviewed
Public sentimentSellers value the customer reach but widely complain that stacked fees devour margins, especially on items under $25.11Reviews praise fast setup and breadth, while merchants repeatedly complain about transaction fees, runaway app costs, and beginner overwhelm.
Biggest gotchaTotal Amazon take can exceed 50% on cheap items; margins under $25 price points are brutal11Paid apps stack monthly on top of your plan; merchants call pricing 'out of control'

Pick Sell on Amazon when

  • Brands selling items over $25
  • Sellers wanting Prime reach
  • Volume sellers (40+ orders/month)
  • Businesses outsourcing fulfillment via FBA

When Sell on Amazon is not a fit

  • Sellers of sub-$25 low-margin items . 50%+ fee take reported
  • Hobbyists under 40 sales/month . per-item plan is the only fit
  • Anyone needing full margin and customer control
  • Businesses unwilling to absorb surprise fee changes

Pick Shopify when

  • Serious DTC sellers
  • Non-technical founders
  • Online + in-person (POS) retail
  • Teams wanting a big app ecosystem

When Shopify is not a fit

  • Hobby sellers who can't stomach $39/mo plus fees
  • Developers wanting full code control . use WooCommerce
  • Anyone allergic to per-app subscription stacking
  • Tiny catalogs . a free storefront does the job

Sources

  1. Standard selling feessell.amazon.com
    official
  2. Selling on Amazon fee schedulesellercentral.amazon.com
    official
  3. Product security pagesell.amazon.com
    official
  4. The True Cost of Selling on Amazonclear.co
    review
  5. How Much Does It Cost To Sell On Amazon?pattern.com
    review
  6. How much does it cost to sell on Amazonwix.com
    review
  7. Amazon seller fees 2026: Full breakdownprintify.com
    review
  8. Amazon Seller Fees: The Costs To Sellonlinesellingexperiment.com
    review
  9. How Much Does It Cost to Sell on Amazon US?wise.com
    review
  10. List of Amazon Selling Feesmerchantspring.io
    review
  11. AMAZON FEES 50%reddit.com
    review
  12. How much are you paying Amazon?reddit.com
    review
  13. Is it better to sell on Amazon than on ur own site?reddit.com
    review
  14. sellerboard Reviewsg2.com
    review
  15. Shopify Review: Features, Pros and Cons - Forbes Advisorforbes.com
    review
  16. Shopify Review 2026: Is It the Best for Selling Online?websitebuilderexpert.com
    review