Comparison

The Good Trade vs DoneGood

The Good Trade lands on Worth it, and DoneGood lands on Depends.

The Good Trade

Worth it

Confidence: Medium

A free, established editorial site for discovering sustainable brands . useful as a starting point, not a verification tool.

Depends

Confidence: Medium

Buy it if ethics drive your purchases and you accept a smaller, curated catalog from an early-stage startup.

The Good Trade versus DoneGood
Compare	The Good Trade	DoneGood
Verdict	Worth it	Depends
Best for	US conscious consumers	Values-first shoppers
Who it's not for	Canadian shoppers wanting local brand coverage	Price-first bargain hunters
Privacy	Consumer content site; no known vulnerabilities; standard privacy policy and terms only, no security page found.¹⁰	No known public vulnerabilities found in the sources reviewed.¹⁴
Support quality	No public support data found	No evidence on support quality.
Public sentiment	Readers value it as a starting point for ethical shopping, though some note US-centric coverage and critics question its brand endorsements.^⁶	User-review depth is thin: a Trustpilot page and scattered Reddit mentions in ethical-fashion communities exist, but most coverage is press.¹³
Biggest gotcha	Sponsored promotions may resemble editorial picks; check disclosure labels before trusting recommendations.^⁸	Guess: site earns affiliate/marketplace commissions; its 'independent editor' framing favors listed brands.¹¹