Triple Whale
Depends
Confidence: Medium
Buy if you run a growing Shopify/DTC brand spending heavily on ads and need attribution beyond native reporting.
Comparison
Triple Whale vs By the Numbers
Triple Whale and By the Numbers both land on Depends.
By the Numbers
Depends
Confidence: Medium
Buy if you run a growing Shopify store with real ad spend and email revenue . $19/mo to replace four dashboards is cheap.
| Compare | Triple Whale | By the Numbers |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Scaling Shopify/DTC brands | Shopify stores juggling 4+ dashboards |
| Who it's not for | Non-ecommerce businesses . it's built for ecommerce only | Brand-new stores with no ad spend or repeat revenue |
| Privacy | No known public vulnerabilities found in the sources reviewed.10 | No known public vulnerabilities found in the sources reviewed.12 |
| Support quality | Mixed, truncated review evidence . inconclusive | No support evidence in sources. |
| Public sentiment | Agencies and larger brands praise its ease of use and centralized data, while many PPC users argue it's overpriced for smaller accounts.¹ | No in-depth independent user reviews found; the 5.0 score from 81 Shopify App Store reviews is strong but small, and Reddit threads point to Shopify plus GA4 or Polar Analytics for most needs.11 |
| Biggest gotcha | Pricing scales by revenue tier . costs climb as your brand grows⁶ | Free tier's feature limits aren't published; expect paywalls on the 38 reports.11 |
Pick Triple Whale when
- Scaling Shopify/DTC brands
- Teams spending heavily on Meta and multi-channel ads
- Brands needing post-iOS attribution
- Agencies managing multiple ecommerce clients
When Triple Whale is not a fit
- Non-ecommerce businesses . it's built for ecommerce only
- Tiny stores . $129-$219/mo pricing outpaces likely gains
- Brands content with Shopify's native reports
- Buyers expecting clear ROI . some users report none
Pick By the Numbers when
- Shopify stores juggling 4+ dashboards
- Sellers on Klaviyo, Meta, Google Ads
- $20K-$1M/month brands
- Owners wanting weekly AI number briefings
When By the Numbers is not a fit
- Brand-new stores with no ad spend or repeat revenue
- Anyone happy with Shopify built-ins plus GA4
- Enterprise teams needing a custom BI warehouse
- Non-Shopify stores . it is Shopify-only
Sources
review
- Triple Whale on Trustpilottrustpilot.comreview
- Triple Whale Shopify App Reviewsapps.shopify.comreview
review
- Triple Whale Pricingtriplewhale.comofficial
- 2026 Triple Whale Pricing Explained . Wetrackedwetracked.ionews
- Triple Whale . Company LinkedInil.linkedin.comofficial
- Triple Whale Raises $25M Series Bwebwire.comnews
- Triple Whale Security Pagetriplewhale.comsecurity
- By the Numbers homepagebythenumbersapp.comofficial
- By the Numbers security pagebythenumbersapp.comsecurity
review
- Best Shopify Analytics Tools roundupblackbeltcommerce.comreview
