Which?
Depends
Confidence: Low
Buy if you make several big UK purchases a year and want independent test results; skip if you're a one-off buyer, outside the UK, or want free opinions.
New check
Comparison
Which? vs Reddit
Which? and Reddit both land on Depends.
Depends
Confidence: Medium
Fine as a free community and research tool for consumers, niche audiences, and candid product opinions.
| Compare | Which? | |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | UK shoppers making big-ticket purchases | Niche community discussion |
| Who it's not for | One-off buyers . a month's fee for a single lookup barely pays | B2B validation . reviewers say G2 analysis is 10x better |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁶ | Two known breaches (2018, 2023) and a removed warrant canary; no security page found.⁸ |
| Support quality | No support evidence found | 1.2/5 Trustpilot; account-access complaints |
| Public sentiment | UK users on Reddit actively debate whether the subscription is worth it, with no clear verdict in the sources reviewed.³ | Users value Reddit's candid communities but rate the company itself poorly and remain angry about 2023 API pricing.⁷ |
| Biggest gotcha | Recurring £5/month subscription . cancel once your purchase research ends² | 2023 API repricing killed apps like Apollo overnight . paid API costs can spike unpredictably10 |
Pick Which? when
- UK shoppers making big-ticket purchases
- Appliance, electronics and insurance buyers
- Frequent buyers who amortise the fee
When Which? is not a fit
- One-off buyers . a month's fee for a single lookup barely pays
- Anyone outside the UK . tests, prices and retailers are UK-market
- Businesses needing software or B2B reviews . use G2 instead
- People expecting free access . core verdicts are paywalled
Pick Reddit when
- Niche community discussion
- Candid product research
- Consumer and dev-tool marketing
- Free audience insight gathering
When Reddit is not a fit
- B2B validation . reviewers say G2 analysis is 10x better
- Teams needing support SLAs or accountable vendor
- Regulated industries with sensitive data
- Anyone depending on stable API pricing
Sources
- Which? | Expert testing, reviews and advicewhich.co.ukofficial
- Which? . From £5 a month (video ad)facebook.comofficial
review
- Trustpilot reviews of www.which.co.uktrustpilot.comreview
news
security
- Reddit is rated "Bad" with 1.2 / 5 on Trustpilottrustpilot.comreview
- Reddit discloses security breach that exposed source code and internal docssecurityaffairs.comsecurity
security
- Reddit Users Are Planning 48-Hour Blackout Over New Pricing Policybusinessinsider.comnews
official
- How Much Does Reddit Advertising Cost? 2026 Pricingstackmatix.comofficial
- Who Uses Reddit Anyway? A Deep Dive Into Reddit Usersblog.hubspot.comnews
news