shouldiuse.io

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Should I use Which??

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs. - which.co.uk

Depends. Buy if you make several big UK purchases a year and want independent test results; skip if you're a one-off buyer, outside the UK, or want free opinions. Sources here are thin and contested, so treat this as directional.

Confidence

Low. Based on 6 public sources; review snippets truncated and much content paywalled, so confidence is low.

Ratings

  • Value for moneySources only debate it; no data
  • Ease of useNo usability evidence found
  • Feature depth
  • Support qualityNo support evidence found
  • Security postureNo security page or findings

Pricing

From £5/month

Monthly subscription

ModelBuys products itself
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • UK shoppers making big-ticket purchases
  • Appliance, electronics and insurance buyers
  • Frequent buyers who amortise the fee

Not for

  • One-off buyers — a month's fee for a single lookup barely pays
  • Anyone outside the UK — tests, prices and retailers are UK-market
  • Businesses needing software or B2B reviews — use G2 instead
  • People expecting free access — core verdicts are paywalled

Gotchas - check before you buy

medium

Recurring £5/month subscription — cancel once your purchase research ends

medium

Access is all-or-nothing: can't buy a single review verdict

low

Results target the UK market; models and prices differ elsewhere

Pros and cons

Pros

  • Independent testing — experts buy and test products themselves
  • Broad coverage across products and services
  • Cheap to try: from £5 a month
  • Campaigns against misleading pricing — consumer advocacy, not ad-driven

Cons

  • Core test results sit behind a paywall
  • Value is openly contested even among target users

Sources & method

Analyzed 9/24/2026 - 6 sources - No known vulnerabilities found in the sources reviewed.

official x2review x2security x1news x1

Key stats

  • Feature depth: 4/5

    Rating

  • From £5/month

    Starting price

  • 6

    Sources

  • Analyzed

  • Value for money. Sources only debate it; no data
  • Ease of use. No usability evidence found
  • Feature depth: 4/5. Experts buy and lab-test products independently
  • Support quality. No support evidence found
  • Security posture. No security page or findings
  • £5/month Starting price From Which?'s own Facebook ad
  • 1957 Founded As Consumers' Association (public record)
  • Buys products itself Testing model Experts purchase, test and review

Pricing

Monthly subscription

From £5/month

  • Expert product test reviews
  • Consumer advice and guidance

Security

No known vulnerabilities found in the sources reviewed.

What users say

UK users on Reddit actively debate whether the subscription is worth it, with no clear verdict in the sources reviewed.

Full analysis

Based on 6 public sources; review snippets truncated and much content paywalled, so confidence is low.

£5/month pays off only if you're making several big UK purchases this year; one-off or non-UK buyers skip.

Methodology

Based on 6 public sources; review snippets truncated and much content paywalled, so confidence is low.

Sources

  1. Which? | Expert testing, reviews and advicewhich.co.uk
    official
  2. Which? — From £5 a month (video ad)facebook.com
    official
  3. Is a 'Which?' subscription worth it? — r/AskUKreddit.com
    review
  4. Trustpilot reviews of www.which.co.uktrustpilot.com
    review
  5. Which? super-complaint on misleading pricing practiceswhich.co.uk
    news
  6. which.co.uk/security (no security page found)which.co.uk
    security

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