Report

Should I Use Trustpilot?

trustpilot.com·Analyzed 2 hours ago·Based on 10 sources

Depends

Buy if you run a mid-size ecommerce brand with $300+/month budget for social proof and Shopify integrations.

Useful review platform for mid-size ecommerce, but aggressive renewals and fake-review disputes make it a depends.

Confidence: Medium

113,649

Reviews on its own platform

reviews of Trustpilot itself

$299/mo

Starting paid price

5 plans, $299–$1,099/month

Yes

Free tier

Free plan available

2007

Founded

Publicly listed on London Stock Exchange

Value for money

High prices, per-domain fees, annual renewal hikes

Feature depth

Shopify app, WordPress plugin, widgets, multiple tiers

Support quality

Sales pressure and complaint-site reports

Security posture

One medium plugin CVE; one exposure incident

Pros

Free tier lets you start collecting reviews at zero cost^⁹
Shopify app and WordPress plugin make integration easy
Shoppers use it pre-purchase for peace of mind
Mature, well-funded company operating since 2007¹⁰
Marketing teams report it drives visibility and social proof

Cons

Aggressive renewal tactics reported by customers^²
Users report honest reviews removed or flagged as fake
Guardian: scam investment firms exploit the review system^⁵
Pricing 'quite high for the feature set' per reviewers
Businesses report fake negative reviews are hard to remove

Gotchas

highRenewals increase annually and are enforced aggressively — Vendr and Capterra reviewers both flag this
highGenuine reviews can be flagged or removed with little explanation, hurting your score
mediumPricing is per domain — multiple domains mean multiple subscriptions^⁸
mediumWordPress plugin had a missing-authorization CVE (CVSS 4.3); update promptly^⁶

Best for

Mid-size ecommerce brands
Shopify stores wanting trust widgets
Teams with $300+/mo marketing budget
Businesses rebuilding reputation after fake reviews

Not for

Small or local businesses — Google Reviews is free
B2B software sellers — G2 fits buyers better
Low-volume sellers for whom $299/mo minimum never pays off
Anyone averse to hard-sell renewals and upsell calls

Companies that use it

Boozt^⁷
Secure Medical
SEER Interactive^⁸
GraphicPeople
Synapri

Pricing

Free

Basic profile
Organic review collection

Paid plans

From $299/mo

Review collection tools
Widgets and marketing assets

Higher tiers

Up to $1,099/mo

Advanced features across 5 total plans

Security

One medium-severity plugin CVE (CVE-2025-57997, CVSS 4.3) and one reported data-exposure incident; no core-platform breach found in sources.

CVE-2025-57997 — Missing Authorization (CVSS 4.3)Medium-severity missing authorization vulnerability in the Trustpilot Reviews WordPress plugin allowing exploitation.^⁶
Data exposure incident reported by customer BooztBoozt's engineering team documented a Trustpilot-related page displaying exposed data.^⁷