B2B software buyers shortlisting tools Teams wanting peer reviews pre-demo SaaS vendors building review-based social proof Marketers using buyer-intent data

Vendors without five-figure budgets Anyone expecting unbiased star ratings Consumer-product shoppers — B2B only Buyers wanting deep technical vetting

G2 Review

Depends

Should I use G2?

Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, HR, CAD, PDM and Marketing software. - g2.com

Analyzed September 17, 2026 · 1 month ago

Buyers shortlisting B2B software should use G2 free as one input, cross-checked against Capterra or TrustRadius. Vendors should only pay with a five-figure marketing budget and a plan to manage reviews.

Confidence

Medium. Based on 15 public sources. Several 'G2' search results named unrelated products (Moxa NPort, CNCSoft, UniFi NVR, Even Realities glasses) and were excluded.

Ratings

Value for money
Ease of use
Feature depth
Support quality
Security posture

Pricing

Free

Buyer / reviewer

ModelNot disclosed

Monthly feesNot disclosed

HardwareNot disclosed

Free tierYes

Vendor StarterUnlisted

Vendor Growth+From ~$29K/yr

Best for

B2B software buyers shortlisting tools
Teams wanting peer reviews pre-demo
SaaS vendors building review-based social proof
Marketers using buyer-intent data

Not for

Vendors without five-figure budgets
Anyone expecting unbiased star ratings
Consumer-product shoppers — B2B only
Buyers wanting deep technical vetting

Gotchas - check before you buy

medium

Vendor contracts are negotiated and opaque; budget five figures annually before committing.

medium

Vendors actively solicit and manage reviews; read full review text, not just stars.

medium

Paid 'Marketing Solutions' plans blur the line between ads and rankings.

medium

G2's Data Processing Addendum references a past data breach.

Pros

Claims to be the world's largest, most-trafficked B2B software marketplace
Covers CRM, ERP, HR, CAD, PDM, and marketing categories
Raised $157M at a $1.1B valuation; well-resourced
Added AI-assisted conversational review collection
Buyer intent plus AWS procurement integration for vendors

Cons

Vendor pricing opaque; Vendr reports ~$29K/yr starting contracts
G2's own Trustpilot reviewers call it 'scummy'
Multiple BBB complaints on record
Vendors can pay for managed review generation, muddying neutrality
Glassdoor: only 63% of employees would recommend G2

Sources & method

Analyzed September 17, 2026 - 15 sources - No security page found; UpGuard reports no phishing; G2's own DPA references a past data breach.

official x4review x5security x2news x4

Past data breach acknowledged, G2's Data Processing Addendum states the company 'has faced a data breach'; scope undisclosed in public snippets.
No public security page, A crawl of found no dedicated security page.

Key stats

Value for money: 3/5
Rating
Free
Starting price
15
Sources
September 17, 2026
Analyzed

Value for money: 3/5. Free for buyers; vendor plans run five figures
Ease of use: 4/5. Guess: familiar grid browsing; some content gated
Feature depth: 4/5. Reviews, grids, intent data, AI collection
Support quality: 2/5. Trustpilot and BBB complaints about G2's service
Security posture: 3/5. No phishing reports; DPA admits past breach

4,960+ User reviews tracked aggregated on CheckThat.ai
from ~$29K/yr Vendor pricing Vendr-reported, negotiable
Yes Free for buyers reading and comparing reviews
$157M Series D Funding $1.1B valuation

Pricing

Buyer / reviewer

Free

Browse and compare reviews
Account needed for some content

Vendor Starter

Unlisted

Entry vendor listing plan
Review generation tools

Vendor Growth+

From ~$29K/yr

Intent data, ads, integrations
Negotiated annual contracts

Security

No security page found; UpGuard reports no phishing; G2's own DPA references a past data breach.

Past data breach acknowledgedG2's Data Processing Addendum states the company 'has faced a data breach'; scope undisclosed in public snippets.^⁵
No public security pageA crawl of found no dedicated security page.¹³

What users say

Buyers find G2 useful for breadth, but sentiment on G2's own service skews negative on Trustpilot and Redditors weigh it against Capterra and Trustpilot.

“G2 is a scummy, barel”

Trustpilot review of g2.com

“G2 or Capterra or even TrustPilot? Where is better to start”

Reddit, r/SaaS

Alternatives

Compare G2 with each alternative.

Capterra
Closest free rival with a similar B2B review database.
G2 vs Capterra
TrustRadius
Deeper, verification-focused reviews for enterprise buyers.
G2 vs TrustRadius
SourceForge
Long-running directory with free listings and downloads.
G2 vs SourceForge

Trustpilot
Broader consumer-style reviews; weaker B2B software depth.
G2 vs Trustpilot

Companies that use it

Foxit
Picus Security
Sectigo
TitanHQ

Full analysis

Based on 15 public sources. Several 'G2' search results named unrelated products (Moxa NPort, CNCSoft, UniFi NVR, Even Realities glasses) and were excluded.

Free and handy for buyers comparing B2B software; opaque five-figure pricing and gameable rankings for vendors.

Methodology

Based on 15 public sources. Several 'G2' search results named unrelated products (Moxa NPort, CNCSoft, UniFi NVR, Even Realities glasses) and were excluded.

Read how a report is made.

Sources

G2 (company) — Wikipediaen.wikipedia.org
news
G2 — product siteg2.com
official
Sell G2 — Planssell.g2.com
official
Sell G2 — Review Generationsell.g2.com
official
G2 Data Processing Addendumlegal.g2.com
official
G2 Software Pricing — Vendrvendr.com
news
Read Customer Service Reviews of www.g2.com — Trustpilottrustpilot.com
review
G2 Reviews: What 4,960+ Users Actually Think — CheckThat.aicheckthat.ai
review
G2 Reviews — Glassdoorglassdoor.com
review
G2 — BBB Complaintsbbb.org
review
G2 or Capterra or TrustPilot? — Reddit r/SaaSreddit.com
review
G2 Security Rating — UpGuardupguard.com
security
G2 Security pageg2.com
security
G2 Raises $157M Series D — PR Newswireprnewswire.com
news
G2 Launches Conversational Review Experiences — Yahoo Financefinance.yahoo.com
news

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G2 Review

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