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XING versus Kununu
Compare	XING	Kununu
Verdict	Depends	Depends
Best for	Job seekers in Germany/Austria/Switzerland	Mid-sized and large DACH employers
Who it's not for	Anyone hiring or job-hunting outside DACH	Companies hiring outside DACH . coverage and audience thin elsewhere
Privacy	One small breach claim against; 91.7/100 security score; unrelated 'Xing' CVEs excluded as noise.^⁷	No known public vulnerabilities found in the sources reviewed.
Support quality	Trustpilot complaints about submitted complaints	No evidence in sources reviewed
Public sentiment	Reviews are strongly negative, with recurring complaints about Premium billing and Reddit users declaring the platform dead.^²	Users treat kununu as a useful DACH sentiment gauge but warn it skews toward paying employers and that negative reviews can get removed.¹⁴
Biggest gotcha	Premium auto-renews; Trustpilot users report being charged after a year^¹	Trustpilot reviewers say paying companies gain visibility and control over their image¹³

Pick XING when

Job seekers in Germany/Austria/Switzerland
Recruiters hiring German-speaking talent
B2B networking within DACH

When XING is not a fit

Anyone hiring or job-hunting outside DACH
Recruiters needing global talent pools
Anyone considering paid Premium . auto-renew trap warnings are consistent
Startups wanting an active professional network . users say it's dying

Pick Kununu when

Mid-sized and large DACH employers
Employer branding teams in Germany/Austria
Recruiters tracking the Kununu Score
HR teams running employee feedback (kununu engage)

When Kununu is not a fit

Companies hiring outside DACH . coverage and audience thin elsewhere
US-only employer branding . Glassdoor is the default there
Small teams wanting cheap self-serve feedback . pricing is sales-led, no trial
Buyers who need published pricing before talking to sales

Sources

XING Reviews | Trustpilottrustpilot.com
review
XING Reviews - Sitejabber (1.8/5, 20 reviews)sitejabber.com
review
Reddit, r/arbeitsleben: What's the deal with Xing, LinkedIn, and the like?reddit.com
review
Beware of the XING premium membershipblog.assarbad.net
review
Xing: cost for the Premium membershiptechnical-tips.com
news
Is xing.com Safe? Security Score 91.7/100 - CyStackcystack.net
security
XING.com Security Breach: 9.03KB of Sensitive Data Leaked - InsecureWebinsecureweb.com
security
XING - official sitexing.com
official
Xing: number of D-A-CH users 2024 - Statistastatista.com
news
Xing vs LinkedIn: a comparison guide for recruitersdux-soup.com
review
kununu . Analyst Reviews, Pricing & Features 2026www3.technologyevaluation.com
review
kununu Pricing | G2g2.com
official
kununu Reviews | Trustpilottrustpilot.com
review
r/arbeitsleben: Are Kununu reviews even worth it?reddit.com
review
r/Switzerland: Is Kununu reliable?reddit.com
review
kununu . Crunchbase Company Profilecrunchbase.com
news