Yelp
Depends
Confidence: High
Claim the free business page . the reach is real.
Comparison
Yelp vs G2
Yelp and G2 both land on Depends.
G2
Depends
Confidence: Medium
Buyers shortlisting B2B software should use G2 free as one input, cross-checked against Capterra or TrustRadius.
| Compare | Yelp | G2 |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Consumers finding local restaurants and services | B2B software buyers shortlisting tools |
| Who it's not for | Software buyers . use G2 for B2B reviews instead | Vendors without five-figure budgets |
| Privacy | No-specific vulnerabilities found; CVEs named 'Yelp' concern GNOME's Linux help viewer.¹ | No public security page found; UpGuard reports no phishing; G2's own DPA references a past data breach. |
| Support quality | Owners report billing disputes and ignored review complaints | Trustpilot and BBB complaints about G2's service |
| Public sentiment | Users value Yelp's reach but frequently complain about ad costs, review filtering, and uncorrected errors. | Buyers find G2 useful for breadth, but sentiment on G2's own service skews negative on Trustpilot and Redditors weigh it against Capterra and Trustpilot. |
| Biggest gotcha | Ad pricing is variable, not flat . bills climb as spend scales up⁷ | Vendor contracts are negotiated and opaque; budget five figures annually before committing. |
Pick Yelp when
- Consumers finding local restaurants and services
- Local businesses wanting a free listing
- Restaurants needing waitlist and host tools
- Service businesses with ad budget to test
When Yelp is not a fit
- Software buyers . use G2 for B2B reviews instead
- Small businesses that can't absorb rising ad costs
- Owners expecting support to fix review disputes
- Anyone needing guaranteed listing accuracy
Pick G2 when
- B2B software buyers shortlisting tools
- Teams wanting peer reviews pre-demo
- SaaS vendors building review-based social proof
- Marketers using buyer-intent data
When G2 is not a fit
- Vendors without five-figure budgets
- Anyone expecting unbiased star ratings
- Consumer-product shoppers . B2B only
- Buyers wanting deep technical vetting
Sources
official
- Yelp Local Business Pricingbusiness.yelp.comofficial
- Yelp Host & Guest Manager Pricingbusiness.yelp.comofficial
- Yelp: Food, Services & Reviews - App Storeapps.apple.comofficial
- YELP SUCKS - Redditreddit.comreview
review
review
- Trustpilot reviews of business.yelp.comtrustpilot.comreview
- Yelp Bounty Policy - HackerOnehackerone.comsecurity
- CVE-2025-3155 (GNOME Yelp, not Yelp.com)sentinelone.comsecurity
- Yelp Technology Case Study - Canvacanva.comnews
- Yelp - Wikipediaen.wikipedia.orgnews
- Yelp vs Google Business Profilelimelightmarketingsystems.comnews
- G2 (company) . Wikipediaen.wikipedia.orgnews
- G2 . product siteg2.comofficial