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Should I use Boulevard?

Booking and scheduling software for salons, spas and medspas - joinblvd.com

Depends. Boulevard fits growing salons, spas and medspas that want one system for booking, client records and marketing. Solo stylists and price-sensitive buyers should pick cheaper, transparent tools.

Confidence

Medium. Based on ~50 public sources; review excerpts were mostly truncated, limiting user-voice detail.

Ratings

  • Value for moneyNo independent pricing feedback found
  • Ease of useNo usability evidence in sources
  • Feature depth
  • Support quality
  • Security posture

Pricing

Plans (unnamed in sources)

Not published — demo required

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo

Best for

  • Multi-location salons and spas
  • Medspas needing EMR-grade client records
  • Growing teams wanting booking plus marketing bundled
  • Owners wanting integrated payments and funding

Not for

  • Solo stylists — overkill and likely overpriced
  • Anyone needing transparent, self-serve pricing
  • Mobile barbershops wanting simple apps
  • Free-tier hunters and bootstrapped startups

Gotchas - check before you buy

high

No published prices — sales demo required; expect per-location creep.

medium

'3 months free' promos target medspas; no free plan afterward.

medium

Email blasts capped (1,000 free on pricing page); volume likely costs extra.

low

Podcast and influencer sponsorships push the brand; verify with independent reviews.

Pros and cons

Pros

  • All-in-one booking, client management and marketing platform
  • $80M Series D raised July 2025 — well-funded vendor
  • Named to 2024 Inc. 5000 fast-growth list
  • Offers flexible funding via Boulevard Capital program
  • Claims annual independent security audits

Cons

  • Pricing unpublished; demo-gated sales process
  • No permanent free tier; promos only
  • Vulnerability management program still being established
  • Third-party vulnerability disclosure report unresolved

Sources & method

Analyzed 9/30/2026 - 14 sources - Claims annual independent audits; no confirmed vulnerabilities, one third-party disclosure report unresolved.

official x5review x5security x2news x2
  • Coordinated vulnerability disclosure report references joinblvd.com, Third-party research page states 'Prepared for. Awaiting…' — outcome unclear from public snippet.

Key stats

  • Feature depth: 4/5

    Rating

  • Not published — demo required

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money. No independent pricing feedback found
  • Ease of use. No usability evidence in sources
  • Feature depth: 4/5. All-in-one: booking, marketing, capital, EMR, API
  • Support quality: 3/5. Only vendor-curated testimonials found
  • Security posture: 3/5. Audits claimed; unresolved disclosure report
  • $80M Series D Latest funding July 2025, JMI-led
  • No Free tier 3-months-free promo only
  • Demo-gated Pricing transparency No dollar figures published
  • Inc. 5000 Recognition 2024 honoree

Pricing

Plans (unnamed in sources)

Not published — demo required

  • 'Simple and flexible plans that grow' — no prices listed
  • Email blasts: 1,000 free
  • 3-months-free promo (medspa offer)

Security

Claims annual independent audits; no confirmed vulnerabilities, one third-party disclosure report unresolved.

  • Coordinated vulnerability disclosure report references joinblvd.comThird-party research page states 'Prepared for. Awaiting…' — outcome unclear from public snippet.13

What users say

Independent user feedback in sources is sparse; salon and medspa owners on Facebook and Reddit actively compare Boulevard against Vagaro and Meevo.

Companies that use it

  • Heyday14
  • Cutthroat Barbers
  • Hairroin Salon
  • Plump Medical Aesthetics
  • Iconic Spas
Full analysis

Based on ~50 public sources; review excerpts were mostly truncated, limiting user-voice detail.

Strong all-in-one suite for growing salons/medspas; opaque pricing and no free tier make it overkill for solo stylists.

Methodology

Based on ~50 public sources; review excerpts were mostly truncated, limiting user-voice detail.

Sources

  1. Boulevard homepagejoinblvd.com
    official
  2. Boulevard pricing pagejoinblvd.com
    official
  3. Boulevard data security pagejoinblvd.com
    official
  4. Boulevard Capital programjoinblvd.com
    official
  5. Boulevard raises $80M Series Djmi.com
    news
  6. Boulevard named to 2024 Inc. 5000joinblvd.com
    news
  7. G2 reviewsg2.com
    review
  8. Trustpilot reviewstrustpilot.com
    review
  9. Reddit r/MedSpa: medspa software advicereddit.com
    review
  10. Facebook salon owners group threadfacebook.com
    review
  11. Which Booking Software reviewwhichbookingsoftware.com
    review
  12. Staff Security Engineer job postingjobs.vmgpartners.com
    security
  13. Coordinated vulnerability disclosure reportsaviourr.org
    security
  14. Heyday case studyjoinblvd.com
    official

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