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The Good Shopping Guide Review

Worth it

Should I use The Good Shopping Guide?

Compare brands' ethical ratings - our definitive guide to how the world's biggest brands rank for ethics and sustainability. - thegoodshoppingguide.com

· 1 week ago

Use it free if you're a UK shopper wanting a quick ethics read on big brands, and cross-check elsewhere. Brands shouldn't treat accreditation as independent audit-grade verification, and accreditation pricing isn't published.

Confidence

Medium. Based on ~30 public sources; most user-review evidence is thin and snippets truncated.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo evidence found
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • UK shoppers vetting big brands
  • Ethical consumers comparing everyday purchases
  • UK brands seeking ethical accreditation

Not for

  • Non-UK shoppers needing global brand coverage
  • Brands wanting published accreditation pricing upfront
  • Buyers needing audited, supply-chain-grade verification
  • Anyone expecting rich independent user reviews

Gotchas - check before you buy

medium

Brand accreditation pricing isn't published; budget unknown before contacting them.

medium

Accredited brands heavily promote their own scores — read as marketing-adjacent.

low

No security page found on their site.

low

Coverage skews UK; fewer ratings elsewhere.

Pros and cons

Pros

  • Free access to brand ethics ratings and comparison tables.
  • Around 25 years rating companies; long track record.
  • Published methodology page explains how scores are derived.
  • Named Guardian consumer app of the week (2011).
  • Brands get comparable numeric scores, e.g. 77/100.

Cons

  • Accreditation news mostly published by the winning brands themselves.
  • UK-focused coverage; certification billing centers UK companies.
  • No security page found on its own website.
  • Sparse independent user reviews in public sources.

Sources & method

- 10 sources - No security page found on the brand's own site; no known vulnerabilities.

official x4review x2security x1news x3
  • No security page found, Site scan returned no security page for.

Key stats

  • Value for money: 4/5

    Rating

  • Not disclosed

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 4/5. Free ratings for shoppers
  • Ease of use: 3/5. Guardian named its app consumer app-of-the-week
  • Feature depth: 3/5. Comparison tables across many product categories
  • Support quality. No evidence found
  • Security posture: 2/5. No security page found on site
  • Free Consumer access Online ratings and comparison tables
  • ~25 years Track record Per LinkedIn company profile
  • 0–100 Score scale e.g. Framework scored 77/100

Pricing

Free tier: Yes

Security

No security page found on the brand's own site; no known vulnerabilities.

  • No security page foundSite scan returned no security page for.10

What users say

Independent user discussion is sparse; the loudest mentions are brands promoting their own accreditation or scores.

Companies that use it

Full analysis

Based on ~30 public sources; most user-review evidence is thin and snippets truncated.

Free UK ethical brand ratings worth a bookmark; accreditation news skews self-promotional and coverage is UK-centric.

Methodology

Based on ~30 public sources; most user-review evidence is thin and snippets truncated.

Read how a report is made.

Sources

  1. The Good Shopping Guide: Homethegoodshoppingguide.com
    official
  2. How We Ratethegoodshoppingguide.com
    official
  3. LinkedIn company profileuk.linkedin.com
    official
  4. Guardian: consumer app of the weektheguardian.com
    news
  5. Naked Paper perfect score bloguk.nakedpaper.com
    review
  6. Ecotricity recommended announcementecotricity.co.uk
    news
  7. Charity Bank tops ethical bank rankingscharitybank.org
    news
  8. Reddit: Framework scores 77/100reddit.com
    review
  9. Amazon book listingamazon.co.uk
    official
  10. Security page scanthegoodshoppingguide.com
    security

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