The Good Shopping Guide
Worth it
Confidence: Medium
Use it free if you're a UK shopper wanting a quick ethics read on big brands, and cross-check elsewhere.
New check
Comparison
The Good Shopping Guide vs Good On You
The Good Shopping Guide lands on Worth it, and Good On You lands on Depends.
Good On You
Depends
Confidence: Medium
Free and genuinely useful for shoppers who want a quick ethics read on a fashion brand before buying.
| Compare | ||
|---|---|---|
| Verdict | Worth it | Depends |
| Best for | UK shoppers vetting big brands | Conscious shoppers vetting fashion brands |
| Who it's not for | Non-UK shoppers needing global brand coverage | Shoppers focused on European brands . coverage gaps reported |
| Privacy | No security page found on the brand's own site; no known public vulnerabilities.10 | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No evidence found | No public evidence in sources |
| Public sentiment | Independent user discussion is sparse; the loudest public mentions are brands promoting their own accreditation or scores.⁸ | Shoppers treat Good On You as a go-to starting point while debating its accuracy and European coverage. |
| Biggest gotcha | Brand accreditation pricing isn't published; budget unknown before contacting them. | B2B data licensing has no published pricing; expect a sales conversation13 |
Pick The Good Shopping Guide when
- UK shoppers vetting big brands
- Ethical consumers comparing everyday purchases
- UK brands seeking ethical accreditation
When The Good Shopping Guide is not a fit
- Non-UK shoppers needing global brand coverage
- Brands wanting published accreditation pricing upfront
- Buyers needing audited, supply-chain-grade verification
- Anyone expecting rich independent user reviews
Pick Good On You when
- Conscious shoppers vetting fashion brands
- E-commerce platforms embedding ethics ratings
- Retail groups building sustainability indexes
- Sustainable fashion communities picking starting points
When Good On You is not a fit
- Shoppers focused on European brands . coverage gaps reported
- Businesses wanting self-serve pricing or trials . sales-led only
- Anyone outside fashion and beauty . ratings cover those categories
- Buyers needing certified audits . scores are editorial and accuracy is debated
Sources
- The Good Shopping Guide: Homethegoodshoppingguide.comofficial
- How We Ratethegoodshoppingguide.comofficial
- LinkedIn company profileuk.linkedin.comofficial
- Guardian: consumer app of the weektheguardian.comnews
- Naked Paper perfect score bloguk.nakedpaper.comreview
- Ecotricity recommended announcementecotricity.co.uknews
- Charity Bank tops ethical bank rankingscharitybank.orgnews
- Reddit: Framework scores 77/100reddit.comreview
- Amazon book listingamazon.co.ukofficial
- Security page scanthegoodshoppingguide.comsecurity
- Good On You homepagegoodonyou.ecoofficial
- Good On You Brand Directorydirectory.goodonyou.ecoofficial
- E-commerce brand ratings data solutionpartnerships.goodonyou.ecoofficial
- Klarna case studypartnerships.goodonyou.ecoofficial
- URW case studypartnerships.goodonyou.ecoofficial
- Ratings methodology, October 2023goodonyou.ecoofficial
