Constant Contact
Depends
Confidence: Medium
Buy it if you're a small business or nonprofit that only needs simple newsletters and basic email campaigns.
New check
Comparison
Constant Contact and ActiveCampaign both land on Depends.
Buy it if you're a small business or nonprofit that only needs simple newsletters and basic email campaigns.
Buy it if you run serious multi-channel lifecycle marketing and accept per-contact pricing that users say keeps rising.
| Compare | ||
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Small businesses sending simple newsletters | SMB marketing teams |
| Who it's not for | Price-sensitive senders . cheaper rivals do the same job | Tiny contact lists . per-contact pricing makes it bad value |
| Privacy | Runs a Bugcrowd bug bounty, HackerOne response policy, and MFA; WordPress plugin CVEs exist; not HIPAA compliant.⁹ | Vendor runs a trust center and SSO, but a reported data breach and several WordPress plugin CVEs are on record. |
| Support quality | No directional evidence in sources | Insufficient evidence in reviewed sources |
| Public sentiment | Opinions split sharply: G2 and Trustpilot users are positive, while Reddit threads complain about breakage and dated tooling.¹ | Users praise the automation depth but increasingly complain about rising prices and question the CRM. |
| Biggest gotcha | Contact-count pricing: stale or inactive contacts inflate your monthly bill⁵ | Pricing scales with contact count; Reddit threads document users leaving over increases.15 |